Vedansh Gupta, Partner, Tibarumal Ramnivas Gems Jewels & Pearls, shares how the company is aiming to bring in jewellery lines that speak to today’s youth, while crafting pieces designed to be treasured and passed down through generations.
Tibarumal Ramnivas has a long legacy in fine jewellery. How are you balancing this heritage with the fresh ideas you’re bringing into the brand today?
We preserve our traditional craftsmanship and motifs while introducing cleaner aesthetics, refined detailing and contemporary diamond elements. This helps us honour our legacy while staying relevant to modern preferences.
You work across distinctly different product lines—from classic South Indian jewellery to contemporary pieces with fancy-cut diamonds. What drives the design direction for each category?
Our South Indian jewellery is inspired by cultural heritage, temple artistry, and traditional gold work. Our contemporary diamond line is guided by geometry, global trends, and the creative freedom that we gain by using fancy-cut diamonds to render stylised motifs. Each has its own identity but reflects our commitment to precision and artistry.
South Indian bridal jewellery continues to evolve while staying rooted in tradition. What new elements or craftsmanship details are you introducing in this range?
We’re enhancing traditional bridal designs with improved finishing, finer detailing, and tasteful diamond accents to complement the piece. The goal is to keep the essence intact while offering a more refined, modern expression.
What will buyers and visitors see at your IIJS Signature showcase this year? Any standout pieces or innovations you’re excited to present?
Visitors will see signature South Indian bridal pieces, gold-based collections with elevated craftsmanship, and contemporary diamond jewellery featuring unique fancy and rose cuts. Our highlight is a heritage-inspired line reimagined with modern diamond design elements.
How is the current gold price scenario affecting product planning, design selection, and customer buying patterns across your traditional and modern collections?
Customers today clearly prefer gold-based jewellery as it offers long-term value appreciation. This trend guides us to focus on a strong gold presence across collections, complemented by diamonds where they enhance design and appeal.
What are you focusing on in terms of quality, craftsmanship, and sourcing to stay competitive in a market that is becoming increasingly design-driven?
We emphasise meticulous craftsmanship, premium gold sourcing, and ethically sourced diamonds. By combining artisanal techniques with modern tools, we deliver pieces that meet exacting standards of detail, durability, and design.
IIJS Bharat Signature is an important platform for your brand. What does this show mean to you, and how do you approach your participation each year?
The show allows us to showcase our best work to a focused audience. We use this platform to present latest ideas, understand market direction, and strengthen our creative roadmap for the year.