The Indian Association for Gold Excellence and Standards (IAGES), a newly formed self-regulatory organisation (SRO), has launched registrations for gold entities in Mumbai as part of its mission to establish an industry-wide code of conduct covering the entire gold value chain.
The IAGES accreditation framework spans refining, bullion trading, manufacturing, assaying and hallmarking, retailing, and digital gold. Accredited members will be recognised for fair, transparent, and responsible practices—an assurance particularly significant as gold demand rises during the festive and wedding season.
Kaushlendra Sinha, CEO, IAGES, said, “The gold industry in India is still largely unorganised and fragmented. With IAGES, the gold sector is collectively striving to encourage fair, transparent and responsible practices among retailers across their value chain thereby enabling them to incorporate the highest standards in their businesses. This will not only enhance the sense of responsibility among them but also directly impact the trust among consumers. Many retailers already enjoy consumer trust built over decades, and IAGES aims to help further strengthen and standardise that trust across the industry.”
Registrations require retailers to complete a self-assessment form on the IAGES website, followed by an external evaluation by ICAI. Support from the India Bullion and Jewellers Association (IBJA) and the All India Gems and Jewellery Domestic Council (GJC) further bolsters the credibility of the certification.
Beyond compliance, IAGES accreditation is designed to offer retailers market leadership, consumer loyalty, and opportunities for collaboration through its network of trusted partners.