A session on Scaling E-Commerce Jewellery Businesses on Marketplaces examined how Indian gems and jewellery companies can unlock cross-border digital trade by leveraging global platforms and compliant logistics frameworks. Held on 10 January 2026, the session was facilitated by Nitin Khandelwal, Regional Director, GJEPC.
The discussion opened with insights from Jatin Bhargava, Channel Head India, Alibaba, who highlighted the importance of structured categorisation in B2B e-commerce. By segmenting jewellery into clear sub-categories such as fine jewellery, diamond jewellery, lab-grown diamonds, gold, silver and imitation jewellery, Alibaba enables precise buyer queries and demand-led seller engagement, supported by minimum order quantities and targeted communication.
Neha Kejriwal, Category Lead, eBay, focused on trust as the cornerstone of B2C e-commerce. She underlined the need for strict compliance, accurate product descriptions and use of platform-led tools such as authenticity guarantees and integrated global shipping. Leveraging existing marketplace infrastructure, she noted, reduces friction for exporters entering international markets.
From a curated auction perspective, Jan Van Dierman, Senior Vice President, Catawiki, advised sellers to start with a focused assortment aligned to their strengths. Consistency, fulfilment discipline and long-term commitment were highlighted as essential to building buyer confidence and repeat demand.
Logistics and compliance formed a key part of the discussion. Sandeep Juneja, Vice President – Sales and Marketing, DHL, positioned logistics as a growth enabler rather than a cost, stressing the importance of correct HS codes, transparent landed costs and robust documentation. Ravinder Panthri, Managing Director, FedEx, reinforced that time-definite and fully trackable express logistics are critical for high-value jewellery shipments where reliability directly impacts customer trust.
The session concluded with a clear takeaway: successful jewellery e-commerce growth depends on trust, compliance and sustained commitment, supported by strong marketplace partnerships and reliable global logistics.