Al Cook To Assume De Beers CEO Role On 20th February

De Beers Group advised that Al Cook will formally take over the role of CEO on 20th February, with Bruce Cleaver moving into the role of Co-Chairman on the same date.

The company had previously announced that Al Cook will succeed Bruce Cleaver as CEO of De Beers Group in early 2023. Bruce will become Co-Chairman of De Beers Group, alongside De Beers Group Chairman and Anglo American Chief Executive Duncan Wanblad.

During his tenure as CEO for more than six years, Bruce launched the world’s largest and most sophisticated diamond recovery and exploration vessels; redesigned supply agreements with Sightholders to enhance the efficiency of rough diamond distribution; integrated the organisation’s downstream businesses; created Tracr™, the world’s only distributed diamond blockchain that starts at the source; launched the Lightbox Jewelry laboratory-grown diamond business; and established and embedded the Building Forever sustainability framework across the Group, including setting 12 ambitious sustainability goals for 2030.


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