The allure of diamond jewellery is timeless, captivating people for centuries. Intrinsically beautiful, culturally significant, and symbolically rich, diamond jewellery continues to be an object of fascination and desire. Richa Singh, Managing Director India & Middle East, Natural Diamond Council, notes, “Natural diamonds, the ultimate symbols of love, hold deep emotional value and are timeless heirlooms. Diamond jewellery is eternal, while trends might be cyclical.
“This year has been all about expressing your individuality; whether it is through embracing maximalist XXL earrings and chokers for when you want to make a statement, or with everyday jewellery for daily moments of joy. Consumers are purchasing diamonds to enjoy today and as an investment for the long-term. Also, Locker jewellery is giving way to Drawer jewellery, which is why I anticipate a higher demand for the modern solitaire, in all shapes and sizes.”
Singh is of the opinion that natural diamonds set in gold will always be the choice for any special moment. “This year, we have seen the rise of diamond jewellery with coloured gemstones. This type of jewellery will be in vogue as it transcends both traditional and contemporary styles. After all, what better than a billion-year-old gift to celebrate a festival that is thousands of years old!”
