DMCC’s Ahmed Bin Sulayem Named Ambassador For WDC’s SoW Initiative

DMCC announced that its Executive Chairman and Chief Executive Officer, Ahmed Bin Sulayem, and its Special Advisor – Precious Stones, Dr Martin Leake, have been appointed as ambassadors of the World Diamond Council’s (WDC) updated System of Warranties (SoW) initiative following its launch in September 2021.

The SoW applies every time a rough or polished diamond changes hands, whether it is loose or set in jewellery. It assures buyers that the diamond originates from a source that is compliant with the Kimberley Process Certification Scheme and the universally accepted principles on human and labour rights, anti-corruption and anti-money laundering.

As ambassadors, DMCC’s representatives will have the responsibility to educate current and future members of the Dubai Diamond Exchange (DDE) on the SoW initiative, as well as what the new updates mean, and how to implement them. As such, the DDE will run a series of online awareness sessions and campaigns for its growing member base of over 1,000. During the September meeting, the DDE Board agreed to incorporate the new SoW within the DDE Bylaws with immediate effect.

Ahmed Bin Sulayem Chairman, DDE, said: “At DMCC, ensuring and driving the legitimate trade of diamonds through Dubai is one of our core priorities. This philosophy is one of the central reasons why Dubai is now one of the world’s top diamond trading hubs. From becoming the home of the UAE’s Kimberley Process’ operations to upholding the highest standards in every diamond tender at the DDE, we are fully committed to this important initiative, which includes the requirement for all DDE members to complete an annual self-assessment to evidence compliance with the new WDC SoW. Today, I am proud to say that thanks to the initiatives undertaken, particularly over the past decade, diamonds are amongst the best controlled commodities in the world from which other sectors can learn a great deal.” Edward Asscher, President of the WDC, remarked: “Diamond centres do their utmost to guarantee that the diamonds traded in their centres are purchased from legitimate sources and in compliance with the United Nations Resolutions and their national laws. So do the United Arab Emirates in general and Dubai in particular. It was such policies which made it simple to include Ahmed Bin Sulayem and Martin Leake as ambassadors for our SoW guidelines and our team is eager to work with them in the future.”

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