Anand Shah, Creative Head and Founder of the eponymous B2B brand, is a regular participant at IIJS. Shah’s collections are inspired by nature and time and again, he regales his buyers by replicating the many splendours of flora and fauna. Lauding the efforts of the Council for its eco-friendly initiative, Shah feels that IIJS Signature will set a benchmark for all the other industries and provide a blueprint for holding trade shows in the future.
Each exhibitor is requested to donate some amount towards tree plantation. What are your thoughts?
It’s an excellent move and need of the hour. It also is a wellorganised initiative, wherein we are assured that the NGO will be taking audit of the trees. I have already contributed towards 500 trees, and am thankful that IIJS Signature has offered us a platform to do our bit for the planet.
Nature has been a fount of inspiration for me ever since I stepped into jewellery designing and IIJS Signature has helped me to pay back, albeit in a small way!
Since how long have you been participating in IIJS? Tell us how has IIJS helped you in terms of growth as a company? If yes, in percentage terms how much would that be?
IIJS has played a key role in the growth of my brand. I would estimate that we grow at least 20 percent year-on-year.
This year, what are you proposing to showcase at Signature?
I have always been inspired by nature and this year, too, I am showcasing nature in 22-karat gold. All my jewellery is handcrafted and this year I have emphasised on textures that adds a certain depth to the pieces.
Which are your major domestic markets? Have you been able to connect to clients abroad through the show?
I have so far catered to the domestic market. As of now, I have no plans, but who knows in the future. With the signing of the Indo-UAE Cepa pact, I believe that designer brands like us will also be able to explore opportunities overseas.
