Launch Alert: Prada & Picchiotti Taking Jewellery To The Next Level

Prada takes a sustainable route by using 100% recyclable gold in its debut collection Eternal Gold, and Picchiotti introduces its patent-pending Reversible Xpandable™ Collection.

Prada debuts Eternal Gold, the first sustainable fine jewellery collection by a global luxury brand using 100% certified recycled gold – reflecting Prada’s wide-ranging commitment to conscious and responsible practices across every facet of its business.

Eternal Gold made-to-order earring. Courtesy of Prada

Gold used in Prada fine jewellery is certified recycled gold, meeting ‘Chain of Custody’ standards set by the Responsible Jewelry Council. Every step and incarnation of Prada’s responsible gold and diamond production chain is verifiable and traceable.

Prada’s recycled gold is drawn only from eligible recycled material sources, including industrial gold, and post-consumer precious objects. Prada partners exclusively with those suppliers of precious metal and stones who meet the highest industry standards concerning human rights, labour safety, environmental impact, and business ethics. The reduction of mining of new gold benefits both environments and human rights, and while traceability of diamond origins is conventionally only possible with stones of 0.5 carat or larger, Prada expands the concept, for the first time, to stones of all sizes. It also extends through the entire value-chain, from mining to cutting, setting and polishing – every step of every diamond’s life can be traced.

Eternal Gold made-to-order upper arm bracelet. Courtesy of Prada

In a ground-breaking new step for fine jewellery, records of this verification have been logged on the Aura Consortium Blockchain´s platform and can be accessed by Prada fine jewellery customers who also will be able to verify the authenticity of their pieces.

Eternal Gold made-to-order necklace. Courtesy of Prada

At the core of the collection is the Prada triangle – a powerful silhouette that has become synonymous with Prada. The triangle appears in every piece as a clasp closure, earrings and pendants, while its angles shape chain links and hearts, the head of a snaked bracelet. Gold is the focus in this debut collection, consisting of snake bracelets, heart motifs, chain necklaces, and ribbon chokers.

Picchiotti’s Revolutionary Bracelets

Picchiotti, the Valenza-based Italian high jewellery brand, launched its new Reversible Xpandable™ Collection in 18-karat gold with and without coloured gemstones. The new patent-pending technology capitalises on the successful Xpandable technology that allows bracelets and rings to expand and contract and adds the versatile element of reversibility, creating two designs in one. The new bracelets can easily be flipped over while on the wrist to reveal a different design. Reversible Xpandable rings, necklaces, and earrings will also be available soon.

On model: Bracelets from the Reversible Xpandable™ Collection.

“In over five decades of brilliance, one common complaint from the women I have met has been a sense of hesitation to wear their fine jewellery every day, particularly diamonds, or the sense of limitation as it relates to colour-coordinating coloured gemstones,” says Giuseppe Picchiotti, Founder, picchiotti. “I love the idea of technology that can solve problems! In the same way that we solved the problems of ring sizing and cumbersome bracelet clasps with our Xpandable technology, we have now tackled the issue of design versatility. Our new bracelets feature completely different designs – luxurious diamonds on one side and solid gold on the other, or sapphires on one side for wearing with cool hues in the wardrobe and rubies on the other to wear with blacks, neutrals, and warmer-toned fabrics. We have only just begun! The entire design team is giddy with excitement as the possibilities for design combinations are endless.”

A stack of patent-pending reversible bracelets by Picchiotti.

The revolutionary invisible technology that allows bracelets and rings to expand and contract is now taken to new heights, allowing the jewellery to smoothly and freely flip over, creating essentially two bracelets in one. Both coloured gemstones and a dozen different colours of ceramic are used to create the versatile and stackable designs.

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