Zoya, from the House of Tata, presents its first collection of solitaires ‘Reborn’, with a multimedia campaign film created in collaboration with Wieden + Kennedy India. The film is directed by Laurence Dunmore, acclaimed for his luxury storytelling and work with stars like Johnny Depp.
The campaign brings to life Zoya’s core ethos –the essence of a woman fully alive in her own narrative, coming into her own on her journey to her feminine self. In conjunction with the launch of Reborn, Zoya introduced its new logo, marking a fresh chapter in the brand’s storied legacy. This journey of awakening is the heart of the film, where she is reborn—not just for the world, but for herself.
The Reborn collection ushers in a new era for the atelier, with the introduction of the innovative Eterna CutTM – a masterfully crafted star-shaped facet, transforming each piece into wearable art. The new logo symbolises creation, rebirth, and vitality.
Reborn is an ode to focusing only on what truly matters—the purity and meaning of the solitaire itself. This sentiment is reflected in every element—the solitaire, the logo, and the collection—where Zoya’s muse is a woman whose jewellery mirrors her soul, celebrating the beauty and depth of her unique journey.
Ajoy Chawla, CEO of Jewellery Division, Titan, stated, “At Zoya, we understand that a solitaire is far more than a symbol—it is a personal treasure, a reflection of the Zoya woman’s journey. Like her, the unmatched brilliance of our solitaires truly shines with each piece designed to capture her essence. Crafted with exceptional artistry, the Eterna Cut™ Zoya solitaire radiates captivating fire and scintillation, reflecting her soul, a reminder of her inner brilliance.”
Now in its 15th year, Zoya continues to redefine the luxury jewellery experience in India. The high-end brand has 12 exclusive boutiques across Mumbai, Delhi, Ahmedabad, Bengaluru, Chennai, Kolkata, Pune, and Hyderabad, along with Zoya galleries in Mumbai, Ahmedabad, Kolkata, Chennai, and Chandigarh. Zoya further elevates its personalised service by offering video-assisted jewellery consultations and home trials.