While Kumari Fine Jewellery is in sync with the time, its mission to craft authentic stories into jewellery has been part of the legacy of its parent company, DP Jewel Line. For over eight decades, DP Jewel Line has created a blend of timelessness and modernity through superior craftsmanship and innovation.
Started in 1940 by the late Dhulchand Ji Kataria, DP Jewel Line has been part of the Indian jewellery story from the start. The solid foundation of purity and trust laid by him has continued to soar higher under the subsequent generations.
Vikas Kataria, the owner of Kumari Fine Jewellery talks about the plans going forward.
What is Kumari Jewellery’s signature design statement?
Kumari Fine Jewellery is known for its modern aesthetic combined with timeless elegance. Our signature designs include stackable coloured gemstones, contemporary gold pieces, and lab-grown diamond jewellery that easily blend style with sustainability. Our tagline is “everyday extra” with multifunctional designs that can be layered, stacked, and worn with many different styles.
Describe Kumari Jewel’s quintessential client profile.
Our clients are well-versed in style, are modern and sophisticated, and have an eye for high-quality craftsmanship. They seek versatile jewellery that is stylish and usually want pieces that can transition effortlessly from casual to formal occasions.
What has been your most recent collection?
Our most recent collection is the Bold Gold Collection, which reimagines the timeless beauty of gold with a modern twist. This collection features bold earrings, statement necklaces, delicate bracelets, and versatile rings, all crafted to blend the heritage of the precious metal with contemporary aesthetics.
Has Kumari Jewels complemented any celebrity ensembles?
Yes, Kumari Jewels has been the jewellery of choice for several celebrities and influencers, because of our style-forward approach, versatility, and modern designs. Most recently, Ananya Panday styled our pieces, wearing our rings and earrings with a show stopping dress. Other notable names include Tara Sutaria, Alfia Jafry, Natasa Stankovic, Neha Sharma, Yo Yo Honey Singh, who all chose pieces that highlighted the charm of their ensembles with our designs. Additionally, we’ve collaborated with prominent influencers like Amrita Thakur and Summaiya from House of Misu.
What is your retail model like?
We currently operate through both physical retail stores and an online presence. Our flagship store recently launched at Kala Ghoda, Mumbai, with another store opening soon in Mumbai. This omnichannel approach ensures that our clients experience smooth shopping, whether they visit us in-store or online.
What is your customer psychographics?
Our customers are tastemakers who value luxury, craftsmanship, and pushing the boundaries of style. They appreciate unique designs, and gravitate towards Kumari because our designs reflect their personal style.
What is your best-selling product?
Our best-selling products include pieces from the Royal Rebel that turns tradition on its head with modern aesthetics infusing traditional sensibilities.
The Bold Gold Collection has struck a chord for its trendy designs that carry the preciousness of gold.
While Royal Rebel is a colourful collection that has a mix of statement and layering pieces, Bold Gold consists of minimal to chunky designs that are perfect for our style-forward audience.
Where does one buy Kumari Jewels?
Kumari Fine Jewellery is available at our flagship store in Kala Ghoda, Mumbai, and soon at our upcoming Bandra store. Clients can also shop online through our website, offering nationwide delivery.
What jewellery trends do you predict will rule 2025?
We anticipate a continued focus on styling-led content that is fashion-forward and versatile. The other trend is gender-neutral jewellery that will see more takers in the future.
What are the brand’s future plans?
Kumari plans to expand its retail footprint with new stores in key locations and continue strengthening its e-commerce presence. We also aim to explore new design directions and collaborate with notable stylists and influencers to reach a broader audience.
Do you have any miscellaneous comments to end this interview?
Kumari Fine Jewellery is here to make Everyday Extra. We want to inspire our customers to style to their heart’s content and become synonymous with individuality, artistry, and timeless luxury.