Meghna Saraogi, founder of augmented reality-based fashion-tech startup StyleDotMe, is on a mission to digitise the inventory of every jeweller through her app, MirrAR.
Tell us about your brand. When did you set it up?
MirrAR is the fastest growing augmented reality-based platform that enables virtual try-ons for jewellery. Our world-class technology enables jewellers to help their customers to get a ‘try-before-buy’ experience, inside their stores or on their websites/apps. MirrAR was launched in 2017 and today, we have a portfolio of 250+ jewellers in 44 cities globally including brands like Tanishq, Hazoorilal Legacy and Senco Gold and Diamonds. The integration has helped brands in boosting their sales by up to 30%, increasing customer engagement by up to 160% and reducing the return rates by up to 37%.
What does your brand specialise in?
MirrAR helps jewellers digitise their whole inventory and sell without actually having a physical inventory, as their customers can try-on these products, virtually from anywhere. We also provide jewellers with a data analytics dashboard that helps them make better business decisions. For instance, what SKUs were tried on the most, what products were added to the wish list, and more. Moreover, we’re also one of the few companies globally to have marker-less hand tracking technology that enables virtual try-ons of rings and bracelets without the need of any manual adjustments from the customer’s end.
Why did you decide to participate in IIJS?
IIJS is India’s largest gems and jewellery exhibition and we believe participating at the show would help us contribute to the industry in a much more efficient manner. We would love to meet the jewellery community to understand the gaps and showcase how mirrAR can help bridge them!
What are you looking forward to the most at the show?
We are super excited about IIJS as it is a huge platform for us to showcase mirrAR, its extensions and the postintegration benefits. Our primary focus would be to educate jewellers about how a ‘try-before-buy’ experience is necessary in today’s time, especially in this revival mode. We’re also looking forward to meeting the members, exhibitors and visitors to further the dialogue about digital innovation and receiving feedback on mirrAR.