Rohan Narang: Upholding Hazoorilal’s Seven-Decade Legacy

Rohan Narang, Director of Hazoorilal Legacy and a third-generation leader, has masterfully transformed the brand from a renowned domestic retailer to an internationally acclaimed name. Guided by the principles of excellence, integrity, and innovation instilled by his grandfather and father, Narang combines heritage with a forward-looking vision. Armed with expertise from GIA, Carlsbad, he champions timeless craftsmanship, global trends, and digital innovation. From showcasing at global exhibitions to launching an e-commerce platform, Narang ensures Hazoorilal Legacy remains relevant to today’s discerning clientele while honouring its rich legacy.

As a third-generation leader at Hazoorilal Legacy, what core values and principles do you uphold that have been passed down from your grandfather and father?

As a third-generation leader at Hazoorilal Legacy, I am deeply committed to upholding the principles of excellence, integrity, and innovation that were instilled in us by my family. They emphasised the importance of quality, exceptional craftsmanship, and a customer-centric approach, which have become the cornerstones of our brand. While cherishing our rich heritage, I also strive to embrace modernity and contemporary trends to ensure that Hazoorilal Legacy remains relevant to today’s discerning clientele. This balance of tradition and innovation is what defines us and allows us to continue creating timeless jewellery pieces that resonate across generations.

How did your education at GIA influence your approach to managing Hazoorilal Legacy and setting it apart from other brands?

My education at the Gemological Institute of America (GIA) equipped me with a profound understanding of gemstones, diamonds, and fine jewellery, providing the technical and theoretical foundation pivotal for managing Hazoorilal Legacy. With this knowledge, I am able to ensure that every piece we create meets the highest standards of quality and authenticity.

It has also allowed me to bring a global perspective to the brand by combining this technical expertise, learned from the gemmology experts at the GIA in Carlsbad, California, with our legacy of craftsmanship. Hazoorilal Legacy continues to stand apart as a brand that offers unparalleled artistry and trust in every creation.

© Hazoorilal Legacy

Could you share some of the internal standards and practices you’ve implemented to uphold this reputation?

At Hazoorilal Legacy, our commitment to quality and craftsmanship is uncompromising, and we have implemented rigorous standards and practices to uphold this reputation.

Technology plays a key role in streamlining processes for natural diamond identification and gold purity. Each piece of jewellery undergoes scrupulous quality checks at every stage of its creation, from design conceptualisation to final finishing.

We ethically source only the finest natural gemstones, ensuring they meet our stringent criteria for brilliance, durability, and authenticity.

We invest in skilled artisans who blend traditional techniques with modern technology, ensuring intricate craftsmanship.

Regular training and quality audits maintain consistency, upholding our reputation and reinforcing the trust our clients have placed in Hazoorilal Legacy for generations.

Representing Hazoorilal Legacy on an international stage, what have been some of your key takeaways from global exhibitions and how do they impact the brand’s strategy?

Representing Hazoorilal Legacy on the international stage has been an enriching experience, providing valuable insights into global trends, consumer preferences, and the evolving landscape of fine jewellery.

Participating in prestigious exhibitions has allowed us to showcase our collections to a global audience while observing innovation and creativity in the market. We have showcased our jewellery at numerous exhibitions across the Middle East, including in Doha, Kuwait, Qatar, Bahrain, and Sharjah, while also keeping an eye on emerging markets.

The appreciation and demand for Indian jewellery transcend borders and deserve to be celebrated across regions. By embracing global influences, while staying deeply rooted in our traditions, we continue to create jewellery that resonates with both Indian and international markets, keeping the essence of our brand alive and evolving.

© Hazoorilal Legacy

Launching the e-commerce platform was a major milestone for Hazoorilal Legacy. What motivated you to embark on this venture, and how has the platform evolved since its inception?

The launch of our e-commerce platform was driven by the desire to make Hazoorilal Legacy accessible to both India and global audience. The pandemic was a significant motivator for us to embrace a digital experience, catering to the growing demand for the convenience of online shopping. Since its inception, we’ve focused on enhancing the platform with features like virtual consultations, detailed product views, secure logistics, and an appointment booking feature to replicate the personalised experience.

This initiative has allowed us to connect with a wider audience while maintaining the quality and trust that define our brand.

What are some of the major trends in jewellery these days?

We integrate traditional craftsmanship with modern design by incorporating classic elements like intricate gold work and polkis into contemporary aesthetics.

In our marketing initiatives, we celebrate our heritage while connecting with a digital-savvy audience.

Today’s major jewellery trends include personalisation, the use of alternative gemstones, and a growing preference for unique designs that incorporate various diamond shapes and colored gemstones.

Our Zoori collection is performing exceptionally well, driven by the rising popularity of modern, minimalist styles in the diamond jewellery market, with an emphasis on craftsmanship and quality.

What role does personalisation play in your business, and how do you cater to the unique tastes and preferences of your clients?

We offer a variety of unique in-house designs that cater to the diverse needs of our clients. Whenever our customers require customisation, we create pieces tailored to their specific requirements.

Looking ahead, what are some initiatives for Hazoorilal Legacy that you’re excited to introduce to your clientele?

We have recently opened a store in Dubai at Dubai Hills Mall, Al Khail Road, and have a showcase window at Taj Palace, Delhi. We continuously explore new opportunities in both domestic and international markets.

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