Treasures by Tiara Redefines Self-Expression

jewellery magazine

‘Treasures by Tiara’, is an eponymous label created by Mumbai-based jewel couturier Tiara Dhody. Her designs  are all about bold, unconventional pieces that reflect individuality and a touch of whimsy. From scissor and chair pendants to heart lockets with vintage charm, each design blends artistry and craftsmanship. “Our pieces celebrate self-expression, often incorporating vibrant gemstones, intricate details, and unexpected elements. The focus is on creating jewellery that feels personal and unique, a treasure for every wearer,” Tiara tells Solitaire International.

Following in the footsteps of her mother, Miss India 1987, socialite, and acclaimed jewellery designer Queenie Dhody, Tiara Dhody has launched Treasures by Tiara, a freshly minted luxury jewellery brand.

Treasures by Tiara features bold and unconventional fashion must-haves. From glamorous gloves to statement cufflinks, elegant floral hair bands, and reimagined jewellery, this collection is all about making your own rules in fashion.

A statement necklace © Treasures by Tiara

How do you define your sartorial sense of style?
My style is eclectic, with a love for blending vintage elegance and contemporary chic. I gravitate towards statement pieces that stand out, whether it’s bold jewellery or dramatic gloves. I believe in dressing as a form of storytelling, blending textures, colours, and eras to create a look that’s both timeless and experimental.

How has your mother, celebrated jewellery designer Queenie Dhody, mentored and inspired your craft?
My mother Queenie Dhody has been my greatest mentor and inspiration. Her dedication to craftsmanship, eye for detail, and ability to blend tradition with innovation have deeply influenced my work. Growing up, I learned from her to value the artistry behind every creation and to approach design with both passion and precision. Her guidance is invaluable, especially in understanding the fine balance between design and functionality.

Scissors pendant. © Treasures by Tiara

How and when did you foray into jewellery design?
Jewellery design felt like a natural path for me, inspired by growing up amidst my mother, Queenie Dhody’s exceptional work. However, my personal journey into the craft began about five years ago. It started with a deep desire to create pieces that were not only beautiful but carried personal meaning. What began as small experimental designs soon evolved into a passion for redefining the boundaries of jewellery artistry, combining tradition with innovation.

What has been your most recent collection?

My latest collection, inspired by Enchanted Forest, is a celebration of individuality. It features exquisite gloves, bold cufflinks, and enchanting hairbands, alongside signature jewellery pieces like customizable Bratz-inspired pendants and romantic heart lockets. The collection features an assortment of precious and semi-precious stones with gold and silver, creating unique pieces that suit both festive and everyday wear.

Has your work complemented any celebrity ensembles?
Yes, many of my designs have been featured in celebrity ensembles at prestigious events.  For instance, my customizable pendants and floral cuffs have been styled for red-carpet appearances. Celebrities love the personal touch and versatility of my designs, which enhance their unique fashion statements without overshadowing them.

Dahlia cufflinks. © Treasures by Tiara

What is your retail model like?
We operate through a hybrid retail model, combining bespoke appointments and an online platform. This allows us to cater to customers seeking one-of-a-kind designs, while also providing access to our ready-to-wear collections globally. Personal consultations are a key part of our process, ensuring every piece feels truly special.

Our jewellery is available through our official website and Instagram. We also showcase exclusive collections at curated pop-ups and exhibitions, allowing customers to experience the craftsmanship firsthand. Custom pieces can be commissioned via personal consultations.

©  Treasures by Tiara

Fork Hair Pin © Treasures by Tiara

What is your customer psychographics?
Our customers are confident, bold, and value self-expression. They range from young professionals to seasoned collectors, united by their love for unique, meaningful designs. They are drawn to statement pieces that stand out and tell a story, valuing quality craftsmanship and a touch of whimsy in their jewellery.

What is your best-selling product?
Our heart lockets are a favourite among customers. Their vintage charm, coupled with the ability to personalise them with small notes or keepsakes, makes them deeply sentimental. The Bratz-inspired customisable pendants are another bestseller, especially among younger buyers who love the playful yet sophisticated vibe.

Ladybug hairband © Treasures by Tiara

What jewellery trends do you predict will rule 2025?
This year we will see a rise in bold, unconventional pieces that combine traditional elements with contemporary aesthetics. Statement gloves, hair bands, and cufflinks will make a strong comeback, alongside coloured gemstones like pigeon blood rubies and emeralds. Personalisation and sustainability will also play a pivotal role, with more customers seeking unique, ethical designs.

Jewellery is more than an accessory; it’s an extension of one’s personality and story. At Treasures by Tiara, we aim to create pieces that spark joy, evoke emotion, and become cherished keepsakes. I look forward to continuing this journey of crafting treasures that resonate with our clients worldwide.

What are your future plans?
Looking ahead, I plan to introduce a new collection featuring lab-grown diamonds and explore collaborations that blend jewellery with other fashion accessories. Expanding globally is also a key goal for the brand.

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