US Mother’s Day spending is expected to total $31.7 billion this year, up 13% or $3.6 billion from 2021’s record spending of $28.1 billion, according to the annual consumer survey released by the National Retail Federation (NRF) and Prosper Insights & Analytics.
The survey of 8,574 consumers was conducted from 1st to 11th April, 2022, and has a margin of error of plus or minus 1.1 percentage points. Approximately 84% of US adults are expected to celebrate Mother’s Day.
“Consumers are eager to find memorable ways to honour their mothers and other important women in their lives and are willing to spend a little extra on this sentimental holiday,” said NRF President and CEO Matthew Shay.
Consumers are planning to spend $25 more this year on Mother’s Day purchases and are expected to spend a record average of $245.76.
Jewellery purchases and special outings such as dinner or brunch are driving this year’s spending increases, marking a record in the survey’s history for average spending in both categories.
“Jewellery remains a timeless gift selection for Mother’s Day and continues to capture an increasing market share,” said Prosper Vice President of Strategy Phil Rist. “Forty-one percent of consumers are planning to gift jewellery this year, up from 34% in 2021 and total spending on jewellery is expected to reach $7.0 billion.”
Over one-third (36%) are planning to make their purchases for the holiday online. Another 30% of consumers are planning to shop at department stores, 27% at specialty stores and 23% at local small businesses.