Prêt Wear Worthy Of Zoom Calls Is Riding The Wave

With the culture of webinars and video calls catching on, jewellery above the waist has gained traction, thus spurring demand for earrings, nose pins, and slim chains with charms or pendants, and rings, of course. Accessorising waist up is the new norm, as women are working from home. Here’s what some designer houses at IIJS Virtual had to say.

Priti Bhatia, Owner and Designer, Awesome Sparklers, Surat, noted, “Prêt wear will be in demand in the current situation. Smart pendant chains, slim necklaces, and rings, with diamonds in invisible settings that will seem like solitaires, will be in. We are focusing on techniques to bring out the sparkle of diamonds in a piece with a neat finish.”


Dainty gold and diamond earrings and pendant by Awesome Sparklers

Sakhil Dhadda, Director, Gem Plaza, Jaipur, roots for cocktail rings and earrings in unusual colours. “Multicolour sapphires and morganite are the new flavours of the season. And these are trending well.”

Abhishek Sand, Co-founder & Director, Savio Jewellery, Jaipur: “As more and more women are opting for Western attire, we are seeing a huge shift in jewellery designs – that are more simple and delicate. Daily wear jewellery dotted with diamonds and coloured gemstones is the new norm. During and post-Covid, women will prefer earrings, thin pendant necklaces and stackable rings. The prêt segment in diamond jewellery has exploded and the next gen is fascinated by understated jewels.


Layered gold and diamond pret necklaces by Savio Jewellery

Pankhuri Shah, Creative Head, BR Designs, Surat, observes that charm pendants like the clover leaf, crescent moon, zodiac signs, are selling well at their retail showroom. Nose pins with diamonds, earrings, especially mismatched, are rocking. Many women are visiting our showroom to have multiple piercings in their ears so they can wear many tiny ear studs or earrings. There’s a massive uptake in pearl and diamond earrings – as pearls make for classic workwear ornaments. Baroque pearls are seeing big demand, and South Sea and Freshwater pearls with diamonds are popular.


Charm pendant by BR Designs

Enamelled gold danglers by BR Designs

Stackable gold and diamond rings by BR Designs

Nidhi Garodia, Creative Director, Sanskriti, says that earrings are the mainstay for women who are working from home. They look elegant and understated.


Pearly white understated ear studs by Sanskriti

Sonali Sheth, Sphere, Surat, notes that there is an increasing trend among women wanting to look good during video calls. Brooches are in and can be worn well with sarees, T-shirts, jackets. Lightweight, edgy single-line necklaces are easy to carry off. Large hoops are in demand with a smattering of diamonds. Consumers are becoming more aware about respecting nature and taking the sustainability route. I have designed earrings using a blend of gold, diamonds, and coconut shells as they are durable.


Coconut shell, gold and diamond earrings by Sphere

Edgy brushed gold and diamond earrings by Sphere

Brooch by Sphere
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