Pandora is introducing its lab-grown diamonds (LGD) collections to its home country Denmark, the first EU market to offer these after successful launches in the Americas, Australia and UK. Pandora also announced the opening of its first flagship store in Copenhagen. Pandora stopped using mined diamonds in 2021.
Alexander Lacik, CEO and President of Pandora, said, “Our lab-grown diamonds represent the future of luxury. They combine beauty and responsibility, and we are incredibly excited to bring them to Denmark. As a Danish company, it is particularly meaningful for us to introduce this innovation to our home market.”
Coinciding with the launch, Pandora also announces the opening of a new flagship store in Copenhagen on 6th June. The store is the company’s first flagship store globally and the largest Pandora store to date, covering 500 sq m across two floors on Copenhagen’s main pedestrian street, Stroget.
The four Pandora LGD collections available in Denmark are Talisman, Infinite, Nova, and Era, consisting of rings, necklaces, and earrings.