The IIJS Premiere door-to-door campaign in Abu Dhabi has received an overwhelmingly positive response, solidifying the show’s position as the world’s biggest jewellery trade event. During the campaign, IIJS representatives visited 55 jewellers across all the jewellery markets in the Emirates providing them with personalised previews of upcoming trends, innovations, and exclusive offerings. The face-to-face interactions allowed jewellers to gain in-depth insights and build direct connections with industry leaders and exhibitors.
Jewellers expressed their appreciation for the initiative, which offered them a more intimate understanding of what IIJS has in store. The positive feedback indicates a significant boost in registrations for the forthcoming IIJS event, with many jewellers already planning their visits.