Zoya’s new take on Aeterna delves into metaphysical nuances of this eternal symbol, The Flower of Life, lending a spiritual heft to the collection.
Zoya, the luxury jewellery atelier from the House of Tata, unveils a new expression of its iconic Aeterna collection—where sacred geometry meets feminine energy in sculptural form and colour.
Inspired by the Flower of Life—a spiritual talisman of universal interconnectedness—Aeterna interprets geometric patterns as symbols of life.
Initially articulated using purple amethyst, a gemstone that represents feminine energy, the Aeterna collection has been refashioned with green amethyst, symbolising renewal — creating a dual-toned narrative.
This collection introduces sculptural hoop earrings, layered medallions, and iconic rings—architectural in silhouette, yet ethereal in presence. Crafted with see-through construction echoing sacred patterns, each piece invites a sense of tranquillity and luminosity.
These pieces transcend trends, and are not just an adornment, but a spiritual companion, making her feel more alive than ever.
“Aeterna has always held a cherished place in the Zoya universe — its resonance with women is both profound and deeply personal,” shares Amanpreet Ahluwalia, Business head of Zoya-House of Tata. “With this new expression, we’ve added depth and meaning, while also expanding the collection into more elevated and expressive categories — pieces that are beautifully designed to be worn every day. More women are embracing Aeterna, making it their own, and finding a personal connection in its evolving spirit.
The new interpretation of Aeterna features unique cuts of green and purple amethyst sculpted into myriad patterns of rose gold. These carefully crafted elements become wearable symbols of energy, balance, and transcendence. While purple amethyst continues to anchor her feminine essence, green amethyst evokes a soft awakening within.
“Reimagining Aeterna was a deeply thoughtful process,” says Revathi Kant, Chief Design Officer, Titan Company Limited. “We sought to honour the soul of the original collection while unveiling it through a more contemporary lens—introducing sculptural silhouettes and intricate, geometric detailing. With the addition of green amethyst—a gemstone that embodies infinite possibility—we infused the collection with a renewed sense of lightness and luminosity.”
The new reimagination of Aeterna claims its place in the world of modern luxury — where timeless design becomes a language of inner beauty, and jewellery is an intimate extension of self— formidable, feminine and infinite.
The collection is now available across Zoya ateliers — an eternal ode to presence, purpose, and poetic design.