Call it bold, audacious, even brazen — but some exhibitors at IIJS Premiere have made a striking statement by unveiling 24-karat gold collections, right when much of the world is leaning towards lower-karat gold. This move reaffirms two things: first, gold’s status as a trusted store of value remains unshaken; and second, our exceptional manufacturers continue to read the consumer pulse with precision — harnessing technology to make even the purest, most malleable form of gold wearable and durable for today’s tastes. Here’s to the rise of 24-karat jewellery!
Sky Gold and Diamonds has joined the elite club of 24-karat gold jewellery makers by launching PUREZA. Darshan Chauhan, Director, Sky Gold and Diamonds Ltd., noted that innovation has always been the foundation of the company’s journey. “We are proud to introduce PUREZA, a premium collection dedicated exclusively to 24-karat plain gold jewellery, a perfect blend of purity, precision, and purpose.
“PUREZA is designed for those who see gold not just as ornamentation, but also as a timeless investment. Our collection features carefully crafted pieces, ranging from 5 grams to 100 grams, making it accessible for a wide spectrum of buyers, whether they are shopping for traditional occasions or long-term value.”
Chauhan further added that with this new collection, the company reinforces its commitment to creating lightweight jewellery, more so in 24-karat gold, which is a rarity in the market. “By leveraging direct casting and advanced laser- cutting technology, we have ensured that each jewellery piece is not only elegant but also finely detailed and durable.”
He continues: “With PUREZA, we aim to redefine how 24-karat jewellery is perceived – not heavy, not conventional, but modern, meaningful, and investment friendly. This launch marks a significant step forward in our legacy of creating jewellery that resonates with the evolving aspirations of today’s consumers.”
Shringar House of Mangalsutra Ltd, presented “24K SHUDDH” collection, one of the first-ever HUID hallmarked mangalsutra collection in India crafted in 24-karat gold. The revolutionary collection offers unmatched emotional and financial value. Chetan Thadeshwar, Chairman, Shringar House of Mangalsutra Ltd., stated, “This launch is not just about jewellery; it’s about emotion, legacy, and purity. For the first time, Indian women can wear a mangalsutra that matches the purity of their commitment — in 24-karat. The collection is a symbol of our culture, transformed through innovation. Adding to its unmatched value and credibility, every mangalsutra in the SHUDDH collection is HUID hallmarked — ensuring BIS-certified gold purity and complete transparency for every consumer. This assurance reinforces Shringar’s commitment to quality, trust, and customer confidence.
Pure Gold, Pure Power
Kama Jewelry, too, has joined the 24-karat club and has launched its Forever 24K Collection — a refined range of rings crafted in 0.995 purity gold. Simran Shah, Vice President – Sales, noted, “While the world’s cutting down on gold karats karats to meet price points, we’re doubling up on purity. With gold prices rising and 24-karat outperforming the Nifty in 7 of the last 10 years (including 30%+ gains just last year), the verdict is clear: pure gold isn’t just pretty, it’s smart. So, we thought, why dilute what’s already perfect? Instead, we found a way to make 24-karat stronger so it’s not just wearable, it’s investable with a side of design.”
Vikram Jain, Co-founder of Kanakratna Exim Pvt. Ltd., states that the company has been a pioneer in making 18-karat exclusive gold jewellery for over 25 years. This year at IIJS Premiere 2025, we’re proud to mark a new milestone — the launch of our very first 24-karat gold jewellery collection, ‘Investible Jewellery’. Crafted with exceptional care and innovation, this collection is for those who view gold not just as adornment, but as a lasting asset. the exquisite range is a celebration of craftsmanship, heritage, and the timeless value of pure gold.”
Vineet Vasa’s Lotus Jewellery Creation is ushering in a fresh chapter in fine gold craftsmanship with the unveiling of Purorra — a 24-karat gold jewellery line set to debut at IIJS. Crafted in 99.5% pure gold, the collection celebrates purity with a purpose, combining traditional elegance with modern meaning. With Purorra, the brand continues its legacy of innovation, offering timeless designs that speak of grace, value, and conscious luxury.