Tanishq has commemorated the Indian women’s cricket team’s ICC Women’s Cricket World Cup victory with a tribute rooted in the country’s collective pride. The jewellery brand has presented each player with a special ring crafted from gold exchanged by families across India, turning a national moment of celebration into a shared gesture of admiration .
The initiative draws on Tanishq’s long-standing Gold Exchange programme, which allows customers to renew old gold bought from any jeweller. The service has grown into a large-scale movement, with over 1.8 lakh kilos of gold exchanged by 32 lakh Indians to date. The brand recently introduced 0 percent deduction on the exchange of old gold across karats, making the process more accessible nationwide .
Ajoy Chawla, CEO Jewellery Division, Titan Company Limited, said the team’s victory represents a moment that will resonate for generations. He noted that the rings honour the players’ grit and spirit, each piece carrying the contribution of households across the country, just as the team carries India’s pride .
Tanishq said the gesture not only celebrates the champions but also reflects the stories and aspirations of women across India, reinforcing the brand’s commitment to supporting their journeys.