Forevermark Diamond Jewellery from De Beers Group has launched its new store in Patna in the city’s premier jewellery district. The store was inaugurated by film star and national award-winning producer, Neetu Chandra.
Shweta Harit, Global Senior Vice President, De Beers Group and CEO of Forevermark, said, “Natural diamonds continue to define the highest expression of luxury; rare, authentic and enduring, resonating with modern Indian women who seek meaning as much as beauty in what they wear. At Forevermark, our commitment remains unwavering: to create natural diamond jewellery that embodies responsible sourcing, exceptional craftsmanship and premium international design.
“Our presence in Patna has grown steadily alongside a clientele that is increasingly confident, design-aware and appreciative of true value. The launch of this store is not a beginning, but a significant milestone in that journey, an evolution that allows us to offer a more immersive and elevated brand experience. It reflects both the strength of our relationship with the city and the rising demand for natural diamonds that celebrate life’s most meaningful moments.
“We are proud to deepen our roots in Patna and look forward to continuing to be a part of our customers’ most cherished milestones, with a space that truly reflects the rarity and brilliance of the Forevermark promise.”
Forevermark’s franchisee partners, Aditya and Adarsh Saraf said, “Patna is a city that values tradition while embracing a modern outlook and we are seeing a growing appreciation for finely crafted natural diamond jewellery. Our partnership with Forevermark Diamond Jewellery allows us to introduce a thoughtfully curated selection of contemporary diamond jewellery collections to customers who seek both meaning and design excellence.”
The new Forevermark Diamond Jewellery store offers an immersive luxury experience, presenting 18 thoughtfully curated jewellery collections, from everyday designs to statement high jewellery and bridal collections. The store also houses the brand’s signature lines such as Icon, Avaanti, Twogether and more. It also features a dedicated solitaire lounge.