India took centre stage in the first World Diamond Day on 8 April 2026, with the Natural Diamond Council (NDC) leading a nationwide activation that brought together key industry bodies and companies.
The initiative saw participation from the Gem & Jewellery Export Promotion Council (GJEPC), Gemological Institute of America (GIA), Bharat Diamond Bourse (BDB) and All India Gem and Jewellery Domestic Council (GJC), along with major manufacturers such as Venus Jewel, SRK Exports, HK Exports, KP Sanghvi, Dharmanandan Diamonds, Finestar Jewellery and Diamonds, Shivam Jewels and A.S. Motiwala.
The India-led campaign highlighted the journey of natural diamonds from origin to finished jewellery, combining traditional craftsmanship with evolving consumer narratives. Stakeholders across the value chain, including artisans, retailers and consumers, shared personal stories through a coordinated social media push using #WorldDiamondDay and #NaturalDiamonds.
Richa Singh, Managing Director, NDC, said, “World Diamond Day is a platform for people to share what their diamonds truly mean to them. At a time when consumers, especially younger audiences, are looking for more meaningful ways to celebrate, this initiative offers a reason to pause and honour those moments. Natural diamonds are the perfect custodians of our memories. This day is also a reminder of why we do what we do, to bring joy, emotion, and meaning into people’s lives.”