British luxury jeweller Boodles has acquired the Argyle Pink Diamonds™ brand from Rio Tinto, along with the remaining Argyle pink diamond inventory, trademarks, website and digital marketing assets.
The deal was completed on 1 October 2026, giving Boodles ownership of the brand and its remaining diamond inventory.
Jody Wainwright, Managing Director, Boodles, said: “We are incredibly proud and honoured to be entrusted with the future of Argyle Pink Diamonds brand. Boodles is deeply committed to these extraordinary Australian gemstones. The rarity and beauty of Argyle Pink Diamonds have helped to create exquisite jewellery designs for more than 40 years.”
The Argyle mine in Western Australia was the world’s largest source of pink diamonds, producing more than 90% of global supply. Rio Tinto ended production at the mine on 3 November 2020.
Rio Tinto Diamonds General Manager Sales and Marketing Patrick Coppens said the company wanted the brand to remain with an owner that understood its history and could take it forward.