Blue Nile has partnered with Royal Asscher to become the Amsterdam-based diamond house’s exclusive licensed retailer in North America, expanding its offering of branded natural diamonds.
The partnership follows Blue Nile’s integration of The Clear Cut, strengthening its access to personalised diamond expertise and GIA Graduate Gemologists as it develops a more curated buying experience.
Under the agreement, Blue Nile will offer Royal Asscher’s “Curated by the Asscher Family” natural diamond assortment, with stones selected against criteria including proportion, symmetry, balance and light performance.
It will also exclusively retail the SIX by Royal Asscher™ jewellery collection in North America, featuring 14 pieces and six patented diamond cuts, including the Royal Asscher Cut, Oval, Brilliant, Cushion, Pear and Emerald.
The collection, with centre stones ranging from 1 to 5 carats, will be available through Blue Nile’s US website and showrooms.