Forevermark Hosts Leadership Programme At Cambridge University

Forevermark, the diamond brand from De Beers, recently organised a programme on ‘Leadership in the Disruptive Era’ at the University of Cambridge’s acclaimed business school, the Cambridge Judge Business School, with 35 select leading partners from India.

Working with the Cambridge Judge Business School, Forevermark adapted the programme to stir minds and build an enduring future for industry leaders. The aim of the course was to help them better manage and revolutionise their businesses in a dynamically growing disruptive economy by also teaching them about the value of consumer trust, transparency and ethics. The areas covered were managing family business, disruption, teams – creating culture & values, ethics and emotional intelligence besides others.

Forevermark also hosted the contingent at the De Beers head office to gain various market insights, understand the scientific trends that will arise in the coming years and focus on the importance of the selection standards of Forevermark. Stephen Lussier, CEO, Forevermark also addressed the contingent and a special convocation ceremony was held for the participants.

One of the participants, Prerna Khurana, partner, Khurana Jewellery House, said, “For jewellers like us, to receive this opportunity to study at Cambridge and learn about the nuances of disruptive leadership and doing business in the maturing Indian market was an incredible experience. Apart from classroom learning, there was so much learning all around when you are amongst the top-notchers in the trade. Our biggest takeaway was the realisation that in the coming decade, it is not going to be business as usual. It is time to innovate, establish a digital presence, and create disruption.”

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