Founded in 1991 by Sandeep Sethi and Rajiv Nigotiya, Nine Jewellery, Jaipur, began its journey with a strong foundation in the loose gemstone trade, a legacy that continues even today. Starting with 18-karat gold jewellery and later exploring Victorian styles, the brand is a leading name in polki jewellery, known for its unique, handcrafted pieces where no design is ever repeated.
The company has recently shifted to a modern corporate office in Adarsh Nagar, reflecting its growth and upward trajectory. From just 4 employees, it has expanded to a 50-member team, enabling organised operations and craftsmanship.
Focused on select clientele in Mumbai, Delhi, Hyderabad and Jaipur, Nine Jewellery thrives on personalised attention and longstanding relationships, some spanning over 15 years. This dedication to exclusivity and artistry has defined its reputation in fine jewellery.
Young turk Shrey Nigotiya, Director, Nine Jewellery, takes us through the evolution of the brand.
When did you join/or establish the company?
I joined the company in 2022, embarking on a journey to refine its vision and elevate its presence in the luxury jewellery segment. Since then, the focus has been on redefining open set polki designs by integrating diamonds, emeralds and coloured gemstones, creating pieces that align with modern sophistication while preserving their artisanal heritage.
By adopting this approach, the brand has grown significantly, launching collections inspired by architectural elegance and organic forms.
How would you describe Nine Jewellery’s design philosophy?
Our design philosophy pays tribute to artisanship, where handcrafted techniques meet contemporary artistry. Each piece is uniquely crafted as a one-of-a-kind creation, ensuring that no design is ever repeated. This exclusivity underscores the commitment to authenticity and creativity, rooted in heritage yet alive with the spirit of innovation.
Who are the key audiences or markets for your company and how has this focus changed over the years?
Our core audience includes individuals who appreciate the seamless blend of heritage craftsmanship with contemporary design, especially those seeking bespoke creations that reflect their unique style.
Over the years, our focus has expanded across India, where we cater to a diverse yet discerning market in cities. We continue to evolve by embracing modern techniques while staying true to our heritage.
Since when have you been participating in IIJS? What makes this event unique for high-end jewellery brands like yours?
For over 15 years, we have been proud participants in IIJS, a platform that has grown to become the epicentre of the Indian jewellery industry. From its early days to its current stature as one of the biggest jewellery shows in the country, IIJS has been instrumental in shaping the trajectory of high-end jewellery brands like ours.
Each edition of IIJS Signature and Premiere offers immense opportunities to connect with industry leaders and consummate jewellery buyers who appreciate the artistry that defines our collections. The event’s focus on innovation, exclusivity and showcasing the best in design aligns perfectly with the essence of our brand.
What makes IIJS truly unique is its ability to bring together a diverse audience—from seasoned collectors to emerging trendsetters—on a global stage, while still celebrating the cultural richness of Indian jewellery traditions.
As a member of the Select Club at IIJS, how does it enhance your presence among top-tier brands?
Being a member of the Select Club at IIJS reflects our standing among India’s top couture jewellery manufacturers, recognised for our unique blend of traditional and contemporary designs. Being part of The Select Club amplifies our visibility allowing us to engage with premium buyers, industry leaders, and connoisseurs, who value artistry and authenticity of our jewellery lines.
High-end jewellery demands intricate craftsmanship and innovation. How do you integrate these aspects into your latest designs?
Innovation begins with observation and understanding. By closely tracking data and industry trends—whether in fashion or shifting consumer preferences—we identify emerging design directions globally and locally.
Our product development team translates this data into actionable insights, blending feedback and key inputs to create pieces.
A focus on “one-of-a-kind” creations ensures exclusivity, where no two pieces are the same, while innovation drives the introduction of new designs. By incorporating open-setting techniques, ethically sourced diamonds and coloured gemstones, we bring a harmonious balance of tradition and contemporary artistry to our collections.
In the ever-evolving world of luxury jewellery, staying ahead requires a delicate balance of artistry and foresight. Modern buyers seek creations that transcend trends, pieces that embody both heritage and individuality.
Innovation is woven into every detail, from the precision of micro-setting techniques to the seamless fusion of timeless craftsmanship with modern sophistication. By embracing sustainability and authenticity, the journey of each piece extends beyond luxury, creating a narrative tailored for the discerning connoisseur.