Khushboo Ranawat, Director, Swarnshilp Chains & Jewellers, believes that innovation is the only way to step up your game.
Tell us about your company and area of specialisation.
Swarnshilp Chains & Jewellers Pvt Ltd is a manufacturer and wholesaler of gold chains and ornaments founded in 1988. Our large manufacturing unit is based in Navi Mumbai with a space of more than 97,000 sq ft. We specialise in gold chains and jewellery.
What are your expectations for IIJS Signature 2022?
The pandemic has made the jewellery business quite seasonal, and we’re eagerly waiting to showcase our new innovations to visitors.
Describe your current product line-up for Signature 2022?
With rising gold prices, we strongly believe that 18-karat gold jewellery is the future. All our creations are articulated in 18-karat rose gold Italian jewellery.
What are the current trends in terms of jewellery design, are the pieces getting big and bold, or more delicate and subtle, etc.?
If it’s a tier I customer, she prefers pieces that are delicate and understated, while a tier II customer considers gold as an investment, and doesn’t mind going for big and bold pieces.
How do you foresee jewellery retail demand in India and internationally during 2022?
Exports have skyrocketed in the last two years, and as we move towards becoming a ThreeStar export house, we foresee the market getting stronger.
Any thoughts on how India could increase jewellery exports?
Innovation is the key.
