Genuine Buyers Keep Up The Momentum of IIJS Signature

IIJS Signature continued to attract buyers who meant business! This was the common refrain heard among most exhibitors on the show floor.

Exhibitors have prepared well in advance to offer inventory that ranged from heavy to light jewellery, and they attracted buyers accordingly.

Visitors traffic took some time to pick up, but the conversions were high, and that is ultimately what counts to make the show a success.

Ashish Goyal, Managing Director and CEO, GDK Jewels Private Limited, noted that the vibes at the show were excellent, and appreciated the efforts put in by the GJEPC team. “Although visitor footfalls have been less, we are getting only genuine queries for our latest choker collections with Colombian emeralds, couture jewellery set with coloured stones, statement rings with emeralds tanzanites and rubellites, and earrings set with multicolour sapphires has got a good response.” For GDK, the fastest selling items were couture rings and earrings. Goyal feels that the show could have been held in the second week of January as the wedding season commences thereafter. “Still I am happy we are getting to meet clients from all the regions.”

But Ashish Sand, Partner, Savio Jewellery, feels that rescheduling IIJS Signature from February to January has turned into a win-win situation for exhibitors and visitors. “Retailers are re-stocking the line for the upcoming wedding season. We really had a wonderful three days. Buyers were actually looking to stock up. We had clients from all over India as well as from Dubai, Jordan and Panama.” This time Savio Jewellery focused on emerald and diamond jewellery sets which outshone all other collections. “As gold prices have surged in the past 10 days, retailers are looking for those products that have more intrinsic value and opting for costlier diamond and emerald collections.”

Anand Kulthia, MD, Kulthiaa Jewels, seconds Sand. He, too, has seen a good demand for bridal jewellery that is being booked for the upcoming wedding season. The range is between Rs.5 lakhs to Rs. 10 lakhs. “In the jadau polki segment, buyers are looking for non-traditional designs. Jewellery set with gemstones are a good pick this season.”

Lunica Desai of Ambition Jewels Private Limited noted, “The show has generally been slow may be due to the timing, and perhaps people are still in holiday mood. The last two days have been decent in terms of business, We are hoping that we will see some more activity. We have been getting a lot of enquiries. We have two divisions – a lab-grown jewellery division and a natural diamond jewellery division. Our existing buyers have already zeroed in on the selection. We do have some new buyers in the lab-grown section, and in fact those lines are actually moving better than our expectations.”

Sanjay Jain, Owner, Manoj Ornaments, said, “The overall feel of IIJS Signature is great – the ambience is good and we are getting quality visitors.” The firm has introduced new lines in bridal collections using fancyshaped diamonds. The collection ranges from Rs. 50 lakhs to Rs. 1 crore. The lightweight collection is more colour-intensive and gems used with invisible settings give the pieces a splendid effect. “Buyers are very picky these days and are looking for something new. So, if your inventory is design-centric and innovative, customers will buy it,” remarks Jain. The company has also developed a special nature-inspired collection for those with multiple chain stores.

Karan Garodia, Founder, Sanskriti Jewels, revealed that they have received an overwhelming response from buyers at the show. The brand has added more lines to its previously unveiled Songs of Nature collection. “We have been very careful about maintaining the price points. Rings, earrings and bracelets range from Rs. 1 lakh to Rs. 4 lakhs and necklaces from Rs. 6 to Rs. 12 lakhs.” Most of the pieces have been designed with gemstone slices and the surrounding gold setting is ceramic-plated with similar gem colours. Visitors from Jammu to Tirunelveli, Guwahati to Gujarat have placed orders, informed Garodia.

The display at the stall is equally mesmerising as its jewels. Designed as a 3D book, it takes you to a scene where a girl is sipping coffee at a shop, and her quest to know what would heaven be like. She climbs the ladder leading to the heaven and sees a barren forest. She begins to play the violin and it transforms into a lush garden. As she plucks a flower, it turns into a jewel as a reward given by Mother Nature. The concept matches with the IIJS Signature Theme of One Earth!

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