Meghna Saraogi, the founder of MirrAR by StyleDotMe, held a workshop on augmented reality (AR) in jewellery at the J.K. Diamonds Institute campus. Through the use of AR, customers can now virtually try on jewellery designs using the front camera of an iPad, without having to physically wear them.
According to J.K. Diamonds Institute, AR is expected to enhance customer experience in the jewellery sector and improve customer engagement with the brand. The technology innovation helps jewellers keep a check on inventory management, it noted, and encourages customers to try new designs of earrings, necklaces, pendants, etc. that may not be in stock at the retailer’s showroom.