Gemological Institute of America (GIA) India organised seminars on the “4Cs of Diamond Quality” for customers of Waman Hari Pethe Jewellers (WHP) in Sangli, an affluent tier 3 town in the sugar producing belt of Maharashtra. The GIA exercise was aimed to help the jeweller’s clients gain knowledge and confidence in their diamond buying decisions.
On June 8th and 9th, a GIA representative shared insights on the famous 4Cs of diamond quality – colour, clarity, cut and carat weight – and how they contribute to determining a diamond’s value. The seminar also helped potential consumers understand the importance of independent diamond grading reports and a jeweller’s responsibility to sell with disclosure.
“GIA India’s seminar was an eye-opener in terms of knowledge for our loyal consumers. It’s a big decision to purchase precious stones like diamonds and GIA India’s seminar has made it easier for our consumers by giving in-depth insights on diamond basics,” said Neel Pethe, director of Waman Hari Pethe Jewellers and a GIA graduate gemmologist. “With the help of GIA India, this awareness seminar has built curiosity in our consumers to learn more about this wonderful creation of Mother Earth. We thank GIA India for supporting us by educating our consumers.”
“Building consumer confidence is very important for GIA and the gem and jewellery industry,” said Nirupa Bhatt, managing director of GIA India and Middle East. “GIA India has been working with jewellers to organise consumer seminars and to conduct complimentary training for their sales staff to help them explain diamond quality effectively. Jewellers see merit in such initiatives and I’m thankful to Waman Hari Pethe Jewellers for giving GIA India the opportunity to share knowledge with its consumers.”
Caption: GIA India representative presenting “4Cs of Diamond Quality” to customers of Waman Hari Pethe Jewellers (WHP) in Sangli, Maharashtra.