DIVYANSHU BARDIA, Director, Jewels by Sephora, shares strategies adopted for staying ahead of the curve. Run by a first-generation team, the enterprise has made a mark for itself with their one-off designs. Jewels by Sephora presents an exquisite selection of contemporary brooches that are currently in vogue, and both men and women have been sporting them with flair. The Jaipur-based company also showcases a bevy of jewellery designs plush with gemstones of varying shades and hues. Floral-inspired necklaces, cosmos-inspired earrings and Art Deco-inspired earrings are some of the many contemporary creations that will win you over.
Could you share the story behind the founding of Jewels by Sephora? Is it a first-generation enterprise or a family-run business?
Jewels by Sephora is the brainchild of Ankur Shah and myself. It is a first-generation enterprise, established with the vision of creating elegant and luxurious jewellery. Our focus has always been on showcasing unique designs, inspired by modern trends and customer preferences.
When did you establish the company? How has it evolved since then, and what have been some defining moments in its journey?
We started Jewels by Sephora in 2008 and have continually striven for improvement ever since. The brand has evolved by incorporating diverse styles and collections to cater to changing consumer tastes. Defining moments include the launch of themed collections and collaborations with renowned designers, which have helped us stand out in a competitive market.
How would you describe Jewels by Sephora’s design philosophy? How do you stay true to your roots while adapting to changing trends and consumer preferences?
Our design philosophy revolves around elegance and innovation. We create pieces that symbolise luxury while resonating with contemporary aesthetics. By prioritising quality materials and artisanal craftsmanship, we stay true to our roots while seamlessly adapting to current trends.
Who are the key audiences or markets for your company, and how has this focus evolved? Do you cater to international markets?
Our primary audience comprises discerning customers who value high-end jewellery. Initially, we focused on the domestic region, but over time, we have expanded internationally. Today, we cater to markets in the USA, Europe, the Middle East, and Hong Kong, with a particular focus on wholesale B2B clients.
How long have you been participating in IIJS? What has your experience been like, and what makes this event unique for high-end jewellery brands?
We have been participating in IIJS for the past three years. It has been an excellent platform for connecting with new B2B clients and showcasing our craftsmanship. Events like IIJS Signature and Premiere provide significant exposure and networking opportunities, making them invaluable for high-end jewellery brands.
By Jewels by Sephora
Could you share insights into the new collections you will be showcasing at IIJS Signature this year? What are some standout themes or techniques?
This year, we’re introducing a high-end yet lightweight and cost-effective collection. It features semi-precious and precious stones paired with natural diamonds in a classic Art Deco style. These collections are distinguished by their innovative designs, premium materials, and meticulous craftsmanship, underscoring our commitment to exclusivity.
High-end jewellery demands intricate craftsmanship and innovation. How do you integrate these into your designs, and what materials or techniques are you exploring in the current collection?
At Jewels by Sephora, intricate craftsmanship and innovation are central to our designs. Our skilled artisans employ advanced techniques to create unique pieces. For the current
collection, we are exploring new materials and contemporary methods to elevate our jewellery offerings and maintain our industry leadership.
With trends constantly evolving in the luxury jewellery segment, how does your company stay ahead and cater to modern buyers?
To stay ahead, we actively monitor emerging trends in fashion and luxury jewellery. We conduct market research, collaborate with influencers, and participate in trade shows, ensuring our offerings align with the tastes of today’s discerning buyers.
Our commitment to sustainability and ethical sourcing has become the foundation of our brand. By adopting environmentally responsible practices, we appeal to a growing audience that values ethical luxury, ensuring our designs make a positive impact.