Kalyan Jewellers has unveiled “Crafting Futures,” a new Corporate Social Responsibility (CSR) initiative aimed at supporting jewellery artisans and preserving traditional craftsmanship. The company has pledged an initial commitment of ₹3 crore to the program.
The initiative, a key component of Kalyan Jewellers’ “With Love” brand philosophy, focuses on improving artisans’ livelihoods, community development, and ensuring the continuation of traditional skills. Kalyan Jewellers is also calling on its partners and stakeholders to join the movement, emphasising that “Crafting Futures” is a long-term, evolving action plan.
T.S. Kalyanaraman, Managing Director, Kalyan Jewellers, said, “Jewellery is not just about gold and gemstones – it carries the soul and artistry of the karigars who bring each piece to life. With Crafting Futures, we are ensuring that traditional craftsmanship evolves with modern advancements, taking a stand for the artisans who have upheld our industry’s legacy for generations.”
The initiative will bridge tradition and innovation by improving workspaces, introducing new technologies, and providing upskilling opportunities for artisans. It will also focus on the well-being of artisans and their families through educational support for children, healthcare provisions, and initiatives promoting long-term financial stability.