Natural Diamond Council (NDC) announced a collaboration with Malabar Gold & Diamonds, Jawhara Jewellery and La Marquise Jewellery, three of the leading jewellers in the United Arab Emirates (UAE), for the generic promotion of diamond jewellery in the region.
The strategic partnership between NDC with Malabar Gold & Diamonds, Jawhara Jewellery and La Marquise Jewellery will emphasise the ethical and sustainable business practices that create a lasting, positive impact in the sector. It will also showcase their inherent and emotional value, and feature them as ideal investments that will last generations.
As the first step, this partnership will create collaborative campaigns, and showcase a trusted, unbiased resource of information, including a dedicated e-learning platform that will equip sales professionals with the ability to become natural diamond ambassadors.
David Kellie, CEO, Natural Diamond Council said, “With this collaboration we are excited to introduce a younger audience to the many emotional connections created by diamond jewellery and continue to build trust among a digital-first consumer. The dynamism of brands like Malabar Gold & Diamonds, Jawhara and La Marquise truly exemplify what we seek to do daily in our support of the natural diamond industry – showcase a more contemporary approach to the diamond dream.”
Richa Singh, Managing Director, Natural Diamond Council, India & Middle East, said, “As we redefine traditional diamond moments and connect with a younger, more discerning consumer, we are proud to partner with a diverse yet truly intriguing set of jewellers such as Malabar Gold & Diamonds, Jawhara and La Marquise – brands that represent the same values that Natural Diamond Council stands for, of celebrating life’s most cherished moments and creating lasting personal connections with precious natural diamonds.”
Muhammad Tamjid Abdullah, Deputy CEO, Jawhara Jewellery said, “It gives us immense pleasure to have joined forces with Natural Diamond Council … and share expertise to grow the natural diamond category in UAE. I am confident that this partnership will solidify our common values and forge consumers’ desire for natural diamonds as well as strengthen the trust that customers have in our design and jewellery.”
Shamlal Ahamed, Managing Director, International Operations, Malabar Gold and Diamonds said, “As we step into a digital era, we are elated to collaborate as a trusted partner of Natural Diamond Council in UAE, GCC, Singapore and Malaysia. We will work together to educate consumers on the industry, the wonderful legacy of natural diamonds and the positive social contribution they make to the world. With a focus on sustainability and transparency, we want to contribute to the growth of the natural diamond jewellery category, both in studded diamonds and polki.”
Nishith Shah, CEO, La Marquise Jewellery said, “Joining hands, we look forward to making natural diamonds a preferred choice of jewellery for every precious moment of life – a perfect celebration of authenticity and grace.”