Senco Gold & Diamonds, a leading jewellery retail chain in India, celebrated the grand opening of its second store in Varanasi at Bhelupur, marking its 174th outlet nationwide. Spanning 4,600 sq. ft., the new showroom was inaugurated by Bhojpuri film star Akshara Singh. The store offers a diverse range of jewellery, from lightweight modern designs in the Everlite collection to traditional wedding pieces like Shagun and Gathbandhan.
Joita Sen, Director of Senco Gold & Diamonds, said, “Varanasi holds a special place in our hearts, and we are delighted to expand our presence in this culturally rich city with our second store. This new store will showcase a blend of traditional and contemporary jewellery, catering to the diverse preferences of our valued customers.”
Dhaval Raja, Chief General Manager, Senco Gold & Diamonds, added, “As we are expanding our presence in the northern region this was the best time during the ongoing wedding celebrations. We are thrilled to present our latest collection of handcrafted jewellery in the city with the new store.”