Italian high-jewellery house Pomellato has announced Turkish actress and artist Hande Erçel as its latest brand ambassador, marking a creative new chapter for the maison. Known for her captivating screen presence and artistic sensibility, Erçel brings a distinctive blend of elegance, authenticity, and passion to the Pomellato family.
Erçel, a celebrated figure across global entertainment circles, is not only revered for her acting prowess but also her artistic roots. “As an artist before becoming an actress, I view the world through a creative lens,” she shares. “Wearing Pomellato feels like wearing art — each piece tells a story of craftsmanship and creativity that resonates deeply with my artistic soul.”
The partnership underscores Pomellato’s enduring commitment to individuality, creative freedom, and the empowerment of women — values that Erçel naturally embodies.
In the special campaign shoot, the actress wore selections from the Maison’s signature Nudo collection, known for its sleek lines, bold colours, and modern elegance.
“Hande Erçel represents a new generation of creative voices who understand that true luxury lies in authenticity and freedom of expression,” notes Sabina Belli, CEO of Pomellato. “Her genuine passion for the arts and dedication to empowering women perfectly embody our values.”
Erçel joins an illustrious roster of Pomellato ambassadors, including French actress Philippine Leroy-Beaulieu and Italian stars Pilar Fogliati and Benedetta Porcaroli — a collective that reflects the maison’s ongoing celebration of creative independence and feminine strength.
Founded in Milan in 1967, Pomellato is known for its unconventional charm, colourful gemstones, and masterful craftsmanship, with each piece handcrafted by over 100 artisans at its Casa Pomellato atelier.
With Hande Erçel stepping into the spotlight as the Maison’s newest muse, Pomellato reinforces its reputation as a jeweller for the modern, empowered woman — where every piece tells a story, and every story begins with authenticity.