Chris Ploof Designs, the eponymous brand of blacksmith jeweller Chris Ploof, has won the Best Luxury Jewelry in USA at the 17th Annual Luxury Lifestyle Awards (LLA), held in April. Previous jewellery winners include Tiffany & Co, Bvlgari, Boucheron, Buccellati, Chopard, among others.
The awards recognise the most exceptional experiences, products, and services that embody luxury in the global marketplace. Chris is recognised for his fearless creativity and technical brilliance, forged over decades of innovation, tradition, and uncompromising quality.
“I am extremely honoured to be recognised by the Luxury Lifestyle Awards,” says Ploof. “I love sharing my passion for creating beautiful wearable art with the world. Whether it’s making distinctive patterns in hand-forged Damascus steel or mokume gane, or turning meteorite and carbon fibere into luxury jewellery, my team and I enjoy the process of creation, especially when crafting really cool things from unexpected materials. And we do it all with sustainable business practices in our solar-powered Massachusetts studio.”
Founded by Alexander Chetchikov 17 years ago, the LLA celebrates the pinnacle of excellence in the luxury world. The annual awards are vetted via rigorous and impartial selection procedures through a professional organising committee.
World Luxury Chamber of Commerce President and founder of the Luxury Lifestyle Awards, Chetchikov, said of the brand’s latest win: “Chris Ploof Designs doesn’t just make jewellery—it redefines what it means to wear a story. His ability to elevate craftsmanship into something both raw and refined makes this recognition not only well-deserved but long overdue.”