Launch Alert: Serpent Icons and Angular Lines Shape Distinctive Design Narratives

US-based Levy’s Fine Jewelry presents a curated collection of striking serpent-inspired high-end designs, while newly launched Omani brand Elyamm debuts with its minimalist and sophisticated Zigzag collection in gold and diamonds.

In a special homage to the mystical serpent, Levy’s Fine Jewelry unveiled a couture collection of snake-inspired jewels studded diamonds and gemstones.

Since ages, snakes have captivated our imaginations, symbolising eternity, wisdom, and transformation.

During the Victorian era, Queen Victoria herself sparked a trend in serpent jewellery with her iconic engagement ring from Prince Albert, a coiled snake adorned with emeralds, rubies, and diamonds. The design embodied eternal love, loyalty, and the union of two souls—a theme as relevant today as it was then.

Carolyn Tyler’s 22-karat yellow gold Mexican fire opal snake mama ring.

Joseph Denaburg, Marketing Director & Digital Strategist at Levy’s Fine Jewelry, “The serpent is one of the most iconic symbols in Victorian jewellery, embodying concepts of eternity, wisdom, and rebirth. The snake’s unique ability to shed its skin was regarded as a powerful metaphor for personal growth and transformation. Frequently seen in rings, bracelets, and necklaces, coiling serpent motifs symbolised eternal love and unwavering loyalty. These designs were often used in engagement rings and wedding bands, representing the unbreakable bond between two individuals. The intertwining form of the serpent’s body further illustrated the union of two souls, making it a cherished emblem of commitment and connection.”

Whether worn in rings, bracelets, or necklaces, serpent motifs have remained a favourite throughout the eras. Their mysterious and striking designs appeal to both collectors and modern jewellery lovers who appreciate their timeless charm.

Honouring the revered reptile is the 14-karat white gold diamond and ruby snake brooch, a perfect blend of sophistication and mystery. This piece, like others in their curated collection, embodies the rich symbolism of the snake while adding a touch of contemporary elegance to any jewellery wardrobe.

Yellow gold necklace featuring jade motifs, culminating in an elegant snake design.
Levy’s original vintage-inspired snake diamond ring.

Elyamm: Geometry Meets Grace

On model: The diamond-studded Zigzag necklace and circular ear studs. By Elyamm

Elyamm, the recently launched designer brand founded by two Omani sisters rests its design DNA to storytelling and contemporary craftsmanship.

The debut collection Zigzag is inspired by the enduring and dynamic pattern found throughout nature, history, art, and architecture. Elyamm interprets the motif into wearable luxury crafted in 18-karat gold and diamonds, balancing structure and elegance. With bold, angular lines, the collection captures the rhythm of life’s highs and lows, while select pieces incorporate a spherical element: symbolising wholeness, harmony, and continuity.

Zigzag rings, bracelet, and necklace. By Elyamm

Playful yet aesthetically pleasing, the collection is a fine example of modern sophistication. The line-up of jewels can easily transition from day to night, complementing any occasion.

Through its jewellery, Elyamm invites women to express their individuality with pieces that are both personal and poetic.

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