GJEPC hosted Marta Tous, Creative and Innovation Curator of Spanish jewellery brand TOUS, for an interactive session with IGJS 2026 participants at its Regional Office in Jaipur on 22 May.
A fourth-generation member of the founding family, Marta Tous leads the creative and product direction of TOUS, the Spanish jewellery and accessories brand that operates more than 600 stores across over 40 countries.
Yogendra Garg, Regional Chairman – Jaipur & Co-Convenor, International Sub-Committee, GJEPC, welcomed her and delivered the opening remarks.
During the session, Tous shared the journey of the century-old family business, which began as a single jewellery store in Spain and evolved into a globally recognised jewellery retailer. She outlined TOUS’s two business models: the atelier segment, focused on exclusive one-of-a-kind creations for premium buyers, and the mainstream jewellery segment, which represents the company’s core business catering to a wider market.
Discussing product strategy, Tous noted that around 30% of TOUS products are crafted in 18kt gold, while silver jewellery accounts for the majority of its business. She also highlighted the recent addition of 9kt jewellery collections.
Tous commended the significant improvement in India’s jewellery manufacturing quality over the past decade. She also shared insights into current and emerging jewellery trends in Europe, underlining the need for Indian manufacturers to continue investing in quality enhancement and innovative design.
During an interactive Q&A session, she clarified that TOUS currently works exclusively with natural diamonds, gemstones and jewellery, with no plans at present for lab-grown diamonds or platinum jewellery.
Marta Tous has accepted GJEPC’s invitation to attend the next edition of IGJS, scheduled to be held in Jaipur from 7-9 April 2027.