The buyer outreach campaign for IIJS Bharat Premiere gathered further momentum with a strategic visit to Gold and Diamond Park in Dubai, one of the region’s leading jewellery business destinations and a preferred hub for prominent retailers.
During the door-to-door campaign, the team met more than 50 leading jewellers, highlighting the sourcing opportunities available at the show and showcasing India’s strengths as a global hub for gem and jewellery manufacturing.
The campaign received an encouraging response from the trade, with several diamond retailers expressing strong interest in visiting IIJS Bharat Premiere. Buyers cited the exhibition’s scale, extensive product range, advanced manufacturing capabilities and the opportunity to meet leading Indian jewellery manufacturers under one roof as key attractions.
The visit also enabled the team to strengthen relationships with the jewellery trade, gather market insights and invite buyers from across the GCC region to attend the show.
The Gold and Diamond Park outreach forms part of GJEPC’s wider international buyer engagement programme, which is steadily advancing towards its goal of attracting more than 1,100 trade buyers from the Middle East.