For the India Pavilion organised by GJEPC at Vicenzaoro September 2026, the conversations on the show floor centred on a market that is steady rather than spectacular, increasingly conscious of price and weight, and still receptive to creativity and new product development. Solitaire International reports.
European demand emerged as a consistent theme among the Indian exhibitors interviewed during the show. One participating company described the European market as showing steady year-on-year growth, with relatively reliable and stable business compared with other regions. Vicenzaoro, as one of Europe’s major jewellery trade shows, remains an important meeting point for these companies.
For Laxmi Diamond Pvt. Ltd. (Komal Gems NV), the second day of the show was already bringing meetings with existing customers and prospective buyers from across the European Union and Middle East. Bhumik Gajera of Laxmi Diamond said buyers were looking at new products and layouts, with particular interest in creative jewellery at appropriate price points.
Laxmi Diamond’s experience in Europe stretches back around 30 years through its channel partners. The company sees European customers as measured buyers who value creativity and are willing to appreciate the craftsmanship behind gemstones and diamonds.
Traceability and ethical sourcing are also increasingly important considerations. The company said European customers seek credible sources for polished diamonds and certification, with Laxmi highlighting its Responsible Jewellery Council (RJC) certification and traceability audit processes.
The emphasis on creativity was echoed by Gajera, who said buyers at Vicenzaoro were interested in what was new while remaining conscious of the price point.
Gold Factor
The rise in gold prices has emerged as a major design consideration, particularly for companies supplying volume and generic jewellery styles.
At Renaissance Jewellery, Dipankar Das, who heads product development for the international market, said European majors continue to look for familiar design languages but want pieces to be lighter without increasing their price points.
The response is increasingly technical. Renaissance is engineering out unnecessary metal while retaining durability, using negative space and air gaps to create larger-looking designs without adding weight. The company also has in-house CAD/CAM capabilities and 3D printing, while AI is being used in the design process.
At Laxmi Diamond, lightweight construction is already an established strength. The company is responding to higher gold costs by showcasing more flexible, lightweight designs and increasing the gemstone component, while continuing to provide gold-centric jewellery when customers want it.
Importantly, the company said rising gold prices have not resulted in the reduction in demand it might otherwise suggest.
The interviews also highlighted the increasingly interconnected relationship between Indian manufacturers and European jewellery businesses.
For many participants, the India Pavilion provides a concentrated platform where buyers can explore diamonds as well as India’s wider jewellery manufacturing capabilities.
India-EU FTA a Potential Catalyst
The prospective India-EU Free Trade Agreement featured prominently in discussions with exhibitors, particularly in relation to market access and sourcing.
Renaissance’s Das described the agreement as a potential “door opener” for exporters from India, with the possibility of creating more opportunities for smaller businesses seeking to enter international markets.
Gajera similarly said greater clarity and transparency could increase confidence among European customers and authorities, while potentially making logistics faster and reducing administrative barriers. He also sees the agreement supporting greater sourcing and manufacturing engagement with India.
Export Mission
GJEPC organised the India Pavilion at Vicenzaoro September, bringing together 34 member exporters across 689.88 sq m in Halls 3, 3.1 and 3.2. The pavilion was inaugurated by Shri Gaurav Gandhi, Deputy Chief of Mission, Embassy of India, Rome, in the presence of GJEPC representatives and participating exhibitors.
That proposition was reinforced by Vicenzaoro’s international reach. The September edition opened with 1,300 exhibiting brands from 40 countries and 910 hosted buyers from 73 countries, with the United States, UK, UAE and Saudi Arabia among the leading hosted delegations.
For the Indian exhibitors, the show ultimately offered a view of a European market that continues to reward consistency, creativity and credibility, while placing greater emphasis on price efficiency, lightweight engineering, technology and responsible sourcing. The India Pavilion gave these companies a collective presence within that conversation, while their individual approaches demonstrated the range of ways Indian businesses are adapting to the next phase of international jewellery demand.