Inspired by the maxim ‘Variety is the spice of life’, ZOYA explores the sensory richness of spices — the keepers of our memories — through its high jewellery collection, Her Again. An interplay of gemstones, colour and exceptional craftsmanship celebrates the beauty of rediscovery and the many facets of self-expression. Sitarist and composer Anoushka Shankar lends her artistic sensibility to the campaign, reflecting the collection’s celebration of self-expression.
Inspired by the maxim ‘Variety is the spice of life’, ZOYA explores the sensory richness of spices — the keepers of our memories — through its high jewellery collection, Her Again. An interplay of gemstones, colour and exceptional craftsmanship celebrates the beauty of rediscovery and the many facets of self-expression. Sitarist and composer Anoushka Shankar lends her artistic sensibility to the campaign, reflecting the collection’s celebration of individuality and self-expression.
ZOYA, the luxury jewellery atelier from the Tata Group, unveils Her Again, a new high jewellery collection that enshrines India’s famous culinary additions – it’s spices.
ZOYA brings this essential Indian craft story to life through gemstone mastery and a distinctive design language, in an explosion of colour rendered through unusual gemstones and high-end craftsmanship.
The golden warmth of turmeric, the deep red of mace, cardamom green and the richness of saffron and rose become passages into memory.
Colour awakens the many facets within her: curious, playful, spontaneous, expressive and deeply feminine. Rubellite, emerald, Madeira Citrine, Orissa rose garnet, golden heliodor and yellow sapphire create an unexpected, saturated palette that echoes the colours of spice and memory. The Her Again collection is set in complex compositions and shaped through thousands of hours of craftsmanship.
The campaign finds a cultural voice in internationally acclaimed sitarist and composer Anoushka Shankar. Having shaped a distinctive musical language across cultures and genres, she carries her Indian heritage into an evolving creative practice that is unmistakably her own.
Speaking about the collection, Anoushka Shankar said, “What I love about ZOYA is the way it takes what we inherit and allows it to evolve through colour, gemstones and craft. I’ve always believed you can be deeply rooted in a culture and still speak to the world in a way that feels relevant, simply through the lens of your own experience. ZOYA captures that beautifully, creating pieces that feel timeless in spirit, yet fresh, inventive and entirely their own.”
“India offers an extraordinary source of inspiration for jewellery design, from its rich cultural heritage and vibrant colours to the materials and craftsmanship that have shaped its visual language over centuries. At ZOYA, we see an opportunity to reinterpret these influences through a distinctive design lens, creating high jewellery where meaning and emotional resonance are as integral as rarity and artistry,” said Arun Narayan, Chief Executive Officer – Jewellery, Titan Company Limited. “Her Again reflects this approach, drawing from India’s richness and diversity while expressing it in a way that is contemporary, personal, and unmistakably our own. Anoushka Shankar embodies this vision through a creative journey that has continually found new and imaginative expressions of her Indian influences, bringing them to global audiences with authenticity and artistic depth.”