Fred, the French jewellery Maison owned by LVMH, is celebrating its 90th anniversary in 2026, marking nine decades of jewellery design and craftsmanship.
Founded by Fred Samuel, Fred is known for its bold designs, coloured gemstones and use of light as a central element in its collections. The Maison has built its identity around the spirit of “The Sunshine Jeweler”.
Vincent Reynes, Chief Executive Officer of Fred, said the anniversary celebrates the Maison’s heritage and marks the beginning of its next chapter, guided by its founding values.
The milestone highlights Fred’s continued focus on creativity and its distinctive approach to fine and high jewellery.