To make the world a better place by touching lives and spreading joy is our mission
Mr Joy Alukkas
The Joyalukkas Group has rapidly expanded its foothold all over the globe since its inception in 1987. The group has grown tremendously with over 10 million customers, and employing a highly committed team of over 8,000 employees across 11 countries.
CSR Initiatives
As Joyalukkas expanded into a massive conglomerate, so did their wish to support people suffering from poverty, disease and negligence. The Joyalukkas Foundation is the result of thoughtful consideration of the needy in the society. The Foundation’s activities are directed towards rehabilitating, improving and encouraging the lives of the poor and downtrodden in the society. They have undertaken several CSR initiatives right from blood donation to rehabilitation of flood victims and supporting mentally challenged to housing dislocated tribals. All the initiatives are an extension of their unwavering desire to make the world even better.
Healthcare – Serving mankind
The Foundation’s volunteers visited Thrissur Medical College on 2 October for a regular cleaning programme on Gandhi Jayanti. One of the patient insisted their chief coordinator come to the ortho ward where he was an inpatient. What he showed him was a nauseating sight — large families of bedbugs living happily in wall cracks and on the beds. The patient explained that being an ortho ward, most of the patients have plastered limbs. During night the bugs enter the plaster and poor patients cannot ever scratch the body parts where the bugs bite. All the beds were very old and torn, and all the walls were full of cracks.
The Foundation representatives met the superintendent of the hospital and informed him of their willingness to renovate the ward. With superintendent’s permission, the foundation started the work without delay. Around 12,000sq. ft of floor area and the walls were tiled afresh, all the 130 cots were repaired and repainted, and all the mattresses were replaced with brand new ones. Fresh partitions were done dividing the ward into ten segments. Each segment was provided with a Flat TV and fitted with a public announcing system in the nursing room. Toilets were renewed by replacing the floor tiles and closets. New wash basins were fitted. Painting was done wherever needed. After the renovation work, the patient ward looked new and fresh. Other department heads also approached the foundation for doing similar work in their wards. One after the other, the Foundation completed the renovation work in five wards and the doctors as well as the patients were very happy. The Foundation took up the responsibility of cleaning up of these wards for an year and they did it with the support of NSS volunteers from local colleges.
Conducting mega medical camps
The Foundation conducts mega medical camps monthly in three districts of Kerala. In Pathanamthitta district, Pushpagiri Medical College Hospital, in Ernakulam district, Little Flower Hospital and in Thrissur, Amala Institute of Medical Sciences provides medical support for conducting the camps. Around nine departments take part in the camp accompanied by doctors and staff. Nearly all facilities of a general hospital are brought into far away villages where consultation, medicines, tests, etc., are given free of cost. Free spectacles are provided to patients as per doctors’ recommendations. Cataract surgery is done free of charge for those who need it but can’t afford it. Further, the Joyalukkas Foundation provides financial assistance for treatment or surgeries recommended by camp doctors.
Empowering women to stand on their own feet:
With a view to help women from lower income categories to stand on their own feet, they conduct a free beautician course. This is a 3-month course where personality development, basic computer knowledge, soft skills and English speaking classes are also imparted. Already 180 ladies have completed the course and most of them are employed.
Rehabilitating flood-affected victims
In August 2018, Kerala experienced severe floods following prolonged heavy rains. Several families were dislodged and thousands of relief camps were set up. The foundation supplied food, dresses, mattresses and medicines for the stranded. When the flood water receded, several families had lost their houses. The foundation chalked out a plan to construct 250 houses for the poor and started the work without delay. Currently, 150 houses are completed, and work for the remaining is nearing completion.
Distributing dialysis kits to renal patients
Every month, 1,000 dialysis consumables are being distributed to deserving renal patients through their outlets in different places.