Reimagining his signature insignia for the way jewellery is worn today, Manish Malhotra brings the M Collection to Tata CLiQ Luxury, with versatile pieces designed for layering, styling and everyday expression.
Tata CLiQ Luxury, India’s premier luxury lifestyle platform, announces an exclusive partnership with Manish Malhotra Fine Jewellery to launch The M Collection on the platform, extending the brand’s fine jewellery offering to Tata CLiQ Luxury’s discerning consumers across the country.
For over three decades, Manish Malhotra has shaped a distinctive language of Indian luxury, rooted in craftsmanship, modern glamour and a celebration of Indian artistry. As the Manish Malhotra brand has evolved across couture, fashion and jewellery, its design language has continued to find new forms of expression. With Manish Malhotra Fine Jewellery, this world extends into pieces that are precious yet personal, contemporary and instinctive in the way they are worn.
The M Collection transforms the brand’s iconic M insignia into a signature designed to be worn every day, in every way.
Created around the way we live today, the collection takes fine jewellery beyond the idea of occasion. From wellness rounds in the morning and coffee through the day to work, travel, dinner and everything in between, these are pieces designed to move with the wearer; jewellery to live in.
Central to the collection is the M insignia, which is an enduring signature of the brand representing its identity, craftsmanship and design language. With the M Collection, that signature becomes personal. Reimagined across different scales, materials and forms, the M moves from being the mark of the Manish Malhotra brand to becoming part of the wearer’s own expression.
Fluid in expression and instinctive in the way it can be worn, the pieces are designed to be layered, stacked, reversed, transformed and combined according to personal style. There is no prescribed way to wear them; the same piece can shift in attitude depending on who is wearing it and how.
Crafted in 18-karat gold and natural diamonds, alongside black diamonds, ceramic, malachite, black onyx and mother-of-pearl, the collection brings precious materials into a more effortless, everyday jewellery wardrobe.
The M appears across reversible M Studs; bracelets and necklaces designed for layering; the elongated M Lariat; the M Hand Knot and M Thumb Knot; and a series of rings including the Twin Ring, Charm Ring and Infinity Ring. The Infinity Bracelet transforms from a bracelet into a choker, while M Buttons and Cufflinks take the insignia beyond conventional jewellery and into another expression of personal style.
Commenting on the launch, Gopal Asthana, CEO, Tata CLiQ Luxury, said, “We are delighted to launch Manish Malhotra’s first online fine jewellery boutique exclusively on Tata CLiQ Luxury. Renowned for redefining Indian luxury through his distinctive design philosophy and iconic creations, Manish Malhotra brings a unique perspective to fine jewellery, combining contemporary design with the timeless appeal of Indian craftsmanship. Fine jewellery is an important and growing category on Tata CLiQ Luxury, and with this launch, we are further strengthening the category while making the brand more accessible to discerning consumers across the country. This partnership reinforces our commitment to bringing celebrated luxury brands and thoughtfully curated collections to our customers while enhancing their online luxury shopping experience.”
Speaking about the launch, Manish Malhotra, Founder & Creative Director, said, “The M has always been deeply personal to me – not only because it is an intrinsic part of the House, but because it is my name, my signature and, in many ways, my identity. With this collection, I wanted that signature to become personal to the wearer. I wanted fine jewellery to feel like the way we live today…effortless, personal and made to be worn, lived in and loved. You can layer them, stack them, transform them and wear them entirely in your own way. There are really no rules to it. It’s our M, but you make it yours.”
Tata CLiQ Luxury is the exclusive online retail partner for The M Collection, while the collection is also available at Manish Malhotra flagship stores.