Anju Jain, co-founder of Exquisite Fine Jewellery, shares her remarkable journey of growth and success with IIJS, along with an exclusive preview of the five new collections she is unveiling at the show.
Tell us more about your company.
Growing up in the culturally rich city of Jaipur, I have always had a deep passion for design, surrounded by the allure of art, handicrafts, and the city’s natural beauty. At school, I was fortunate to receive abundant exposure to the art world, that helped me shape my artistic sensibilities. I pursued my love for fashion, and later, after tying the knot, I delved into the realm of jewellery design. An exciting turning point came when I was introduced to the enchanting world of gemstones and jewellery through our in-house lapidary, renowned for crafting exquisite gems for global designers.
The captivating allure of these gemstones fuelled my creativity, inspiring my husband and me to embark on a journey of our own. In 2006, we materialised our vision by crafting a remarkable collection, poised to be presented at IIJS—an endeavour that marked the beginning of our beautiful and fulfilling venture.
How important it is for you to participate in IIJS?
IIJS is a premium platform to showcase the best talent in the industry. This is the mecca of the entire Indian jewellery industry. We have been showcasing our collections from 2005-2006 and I am happy to inform that we have seen immense growth since. As usual we are very upbeat about this show. We have been planning on the collections from last few months with trials and research.
What are your expectations from the show this time?
The jewellery industry is very upbeat about this year. The focus from wedding jewellery is gradually changing to ‘everyday luxury’. With the rising trend of destination weddings, consumers are not shying away from the use of silver or costume jewellery.
What were the special ranges that you showcased at IIJS?
We came up with 5 new pret collections this time.
The Prism Perfection collection is an embodiment of perfect order and exquisite precision. Each piece showcases a balanced blend of vibrant colours, meticulously selected precious and semi-precious stones, and the allure of 18-karat gold. Like the facets of a flawless prism, these jewels reflect and refract light, symbolising the beauty that arises from being perfectly aligned.
The Petals of Serenity draws inspiration from the exquisite layers found in flowers. The 18-karat gold comes to life with vibrant coloured gemstones, diamonds and pearls.
The Chroma Kaleidoscope jewellery collection features a stunning arrangement of natural multi-coloured sapphires, alternated with brilliant diamonds. The collection is a vibrant reminder to embrace life’s kaleidoscope of colours.
What sets the Embrace – Harmonious Haven collection apart is the technical prowess used to produce it. Precious gems are nestled within a custom-cut and carved semi-precious gemstone. The combination of precious and semi-precious gemstones embodies the beauty that comes from harmonious coexistence and the growth that emerges from within.
The Art Deco Revival collection artfully integrates sleek and bold straight lines. Brilliant diamonds punctuate the geometric patterns, lending an exquisite sparkle that captures the essence of modern sophistication.
Has IIJS helped in export growth for your company?
A decade or so ago, IIJS had an above average footfall of overseas buyers. But today, it is more of a domestic show as the Indian trade has embraced the novel offerings exhibited at the show.
We have a team of 20-25 and about 70-80 skilled craftsmen. We are soon completing 15 years in business and have grown from a staff of 10 to almost 100 in this period.
With an unwavering commitment to impeccable craftsmanship and innovative design, we aspire to set new standards in the world of fine jewellery, captivating discerning customers worldwide with our exquisite gemstone and diamond set couture jewels.