Tiffany & Co, a luxury jewellery brand, synonymous with elegance, innovative design, and creative excellence, recently announced its collaboration with the singing sensation and legendary powerhouse, Beyoncé, stars in its latest campaign celebrating individuality, love, and universal connection.
The result of a close collaboration and a shared vision between the star and Tiffany & Co., “Lose Yourself In Love” is a homage to the joy of being one’s unapologetic self.
The singing sensation wore Tiffany pieces including Tiffany T, Tiffany HardWear, Tiffany Knot and the new Tiffany Lock, as well as the iconic pieces from Jean Schlumberger and Elsa Peretti – two designers, who like Beyoncé, were pillars of fearless self-expression during their time.
Most notably, the star wears a custom Tiffany HardWear necklace, created specifically for the campaign. The piece took over 40 hours to assemble and polish by hand at Tiffany & Co.’s JDIW in New York City and boasts 18-karat gold links three times the scale of the existing Tiffany HardWear graduated link necklace. A limited quantity of these large-scale necklaces will be available for purchase in the commemoration of “Lose Yourself In Love” campaign.
“We are honoured to continue our (with Beyoncé) partnership for the second year in a row and usher in an exciting new era of love,” noted Alexandre Arnault, Executive Vice President of Product & Communications.
“I am honoured to continue the partnership with Tiffany & Co. and to explore even deeper how beautiful our connections are, when we truly celebrate the relationship and importance of love that we have for ourselves as individuals,” said Beyoncé.