Pankaj Kodnani, Owner, Krown Jewels, talks about the importance of investing in technology to bring innovative, lightweight products to market.
Krown Jewels is renowned for its lightweight creations in various shades of gold. Inspired by flowers, geometry, architecture and more, the jewellery is crafted out of laser-cut wires offering minimal weight but maximum impact. The collection encompasses textured and interestingly finished gold bangles for everyday wear, statement danglers and necklace sets for parties and occasions as well as Indo-Western fusion sets that are apt for bridal wear. Some of the pieces have also been made using 3D technology to mimic the symmetrical sculptural shapes of temples and heritage monuments as well as the fluidity of delicate flowers.
Pankaj Kodnani, Owner, Krown Jewels, informed that for the current edition of IIJS Premiere, they had started preparing many months ago. “We have played with pastel enamels to add pep to our newest lines that have been manufactured using 3D technology. Enamels are trending these days among the younger generation, so we have introduced lariats, rings and bangles. The Jharoka collection which is inspired by the Rajasthan architecture is made with 3D. The intricate lattice designs are delicate, and we have tried to control the gold weight. The bangle collection uses a variety of coloured gold alloys. Though light in weight, the pieces are sturdy and perfect for daily wear.”
Kodnani informs that they invest in technology and keep updating manufacturing processes to bring something new to the market. “Some of the elements that we use in designs cannot be achieved by hand, for instance, fine cut work through laser cutting.”