The Healing Power Of Gems And Jewels

Pooja Vaswani, Pratharv Jewelz Pvt. Ltd., is excited to showcase a collection based on chakras enhanced with meenakari work. Artisans who specialize in these categories are on the show floor to help one get a better understanding of the painstaking detailing that goes into the creation of timeless pieces.

Tell us about your brand. When did you set it up?

Pratharv Jewelz (an enterprise of R.P. Jewels) was set up in 2008 with the intention of creating bespoke creations. I work closely with my clients and design contemporary, one-of-a-kind jewellery as per their requirement. I am inspired by nature, life, human emotions, spirituality and sustainability. Since 2019, I have been involved in reviving dying art forms and helping our talented Indian artisans earn their livelihood.

How did you get into the field of jewellery?

My love affair with jewellery and diamonds started when I was a child. I am originally from Surat and my relationship with the world of gemstones and diamonds is 18 years strong. I held my first pair of heart-shaped solitaires in my hand when our neighbour was showing her earrings to my mum. I was in awe of it and it was love at first sight. I am a software engineer who then studied gemmology and design.

What is your brand’s USP?

My mission is to make jewellery that’s artistic and beautiful. It is made to make our clients stand out in the crowd and feel unique. I am personally involved in all aspects of jewellery manufacturing from designing to the finished product. Since 2019 I have been reviving the GI-protected art form of gulabi meenakari and working diligently to get more work for these artisans. My aim is to integrate their art form into my designs and present it on the global stage to promote Handmade In India products.

What will you showcase at IIJS Premiere 2021?

We are bringing Urja: The Chakra Collection to IIJS. This collection comprises 25 bracelets and pendants all handcrafted by our artisans in gold and enamel. I have done thorough research on the chakras and all aspects related to it and experienced the healing benefits myself. We have also used powerful healing gemstones in our designs to create high vibrational jewellery. These are daily wear bracelets and pendants. I will also be carrying some of our unique bridal creations.

What prompted you to participate in IIJS?

I participated in IIJS Signature 2020 and got an amazing response to my earlier collection, A Tribute to Kashi. When I got an opportunity to participate in IIJS Premiere as a Women Entrepreneur, I was thrilled.

I am extremely thankful and grateful for this wonderful initiative by the Council. I look forward to meeting fellow industry members and seeing new and exciting concepts.

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