The Botswana government has launched a “60 Years of Diamond Leadership” initiative, alongside unveiling diamond-embedded medals for the World Athletics Relays Gaborone 2026. The move signals a shift from extraction to broader economic and cultural impact, linking diamonds with sport, tourism and creative industries.
The programme brings together De Beers Group, Debswana Diamond Company and others under the House of Botswana, with partnerships supporting local polishing, jewellery and enterprise development.
Officials said the focus will be on provenance, downstream growth and citizen participation across the value chain.