French luxury jeweller Boucheron is launching a new bridal jewellery line, for which it has partnered with Sarine Technologies Ltd. to provide Boucheron-branded diamond reports “powered by Sarine”.
The co-branded reports include comprehensive information tracking the diamond from its natural rough form through the comprehensive process of transformation into the final jewel, documenting its mining and processing by Boucheron’s supply chain eco-system, with actual visual presentations of the diamond throughout the process and in its final polished form, along with detailed 4C’s grading of the diamond using Sarine’s industry-leading artificial intelligence (AI) technology.
The report is available only in digital format, further reflecting Boucheron’s ongoing commitment to a sustainable jewellery industry, and is designed with Boucheron’s digital and visual language, enhancing the connection between the physical diamond and its digital representation.
According to Sarine, Boucheron selected Sarine Diamond Journey™ as it is the only scalable solution based on process-generated actual verifiable data, which tracks the diamond throughout its entire journey, and not only through fragmented portions of it. The application of AI, enabled by Sarine’s newly developed technologies which grade a diamond’s 4Cs, further ensures the highest level of accuracy of the documented information, by eliminating human subjectivity and error, it added.
Hélène Poulit-Duquesne, CEO of Boucheron, stated, “Our vision is to lead the jewellery market in its effort to a more sustainable world. This can be achieved only through reliable, secure data and transparency, to which we are committed. Our eco-system of partners enables us to provide our customers with products that are not only of the highest quality and design, but which also conform to the ethics we believe in. We are glad to have Sarine join our eco-system and share the same values of innovation, honesty and ever-seeking improvement. Finally, providing our customers with a digital representation of the diamond containing all the information about its parameters and history, in our brand language, is an important step for us and will be essential in a world where both physical and digital exist.”
David Block, CEO of Sarine Technologies, commented, “We are honoured and excited to have Boucheron as the first luxury brand that has chosen to partner with Sarine in diamond grading and traceability. We believe that sustainability is of the utmost importance and are pleased we can contribute to ensuring that our industry can demonstrate it is upholding much needed standards. We are confident this will further increase the value of natural diamonds.”